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BlogAutodesk likes Final Cut Pro X XML as an interchange formatThursday, June 11 2015

Autodesk Smoke 2016 includes improved support for Final Cut Pro X XML export.

Although Smoke can use other formats for export, the new help file says out that Final Cut’s format is the one to use for collaboration:

Use FCP X XML Export when you want to share a sequence with third party applications.

The XML Export generates a simplified sequence that can be used in third party applications for creative editorial, color correction, media management, etc.

There are new Sequence Publish presets available, which output FCP X XML sequences.

  • XML for DaVinci Resolve for Source Grading (ProRes 422 and 24-bit WAVE)
  • XML for DaVinci Resolve for Source Grading (Sequence-only)
  • XML for DaVinci Resolve (ProRes 422 and 24-bit WAVE)

Smoke 2016 can also now conform Final Cut Pro X timelines that include MXF format clips.

Shout out to @finalcutproes for the link!

Brian Mulligan pointed out:

Looks like Autodesk also likes Apple’s ProRes 4444 XQ.

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BlogThe Foundry on high-end post production applications for iOSWednesday, June 10 2015

Don’t believe Final Cut Pro X or Adobe Premiere will run on iOS one day? Apple’s Metal for iOS might be the key.

Jack Greasely, Head Of New Technology at The Foundry (makers of feature film post tools such as NUKE and MODO) talking to RGB HQ:

As Metal originated in iOS does this mean that there is the potential to run ‘serious’ applications, such as MODO, NUKE or even MARI on an iPad one day?

Anything is possible. Having a common graphics API between the two is certainly a start. What is maybe more interesting is a WYSIWYG workflow between IOS and OSX. You could use your Mac to design assets in MARI / MODO / NUKE and then have them display / rendering live on a mobile device looking exactly the same.

Using the iPad’s accelerometer, Foundry tools might be able to render graphics as AR overlays.

On stage at Apple’s WWDC 15

Jack also appeared on stage at the Apple WWDC conference this week – 10:58 into the video at developer.apple.com. He showed how much The Foundry team were able to achieve in four weeks of adding Metal to MODO, their 3D modelling and animation application.

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BlogAirlines to squeeze hand baggage dimensionsWednesday, June 10 2015

If you don’t want to transport computers and cameras in aeroplane hold luggage, you may need to buy new carry-on bags.

Airlines are changing the rules because too many passengers bring the the maximum size luggage. New worldwide rules:

The recommendation by the International Air Transport Association suggests an “optimal” carry-on size at 21.5 inches (55cm) tall by 13.5 inches (34cm) wide by 7.5 inches (19cm) deep. That’s smaller than the current maximum size allowed by many airlines.

The new recommendation is 56% of the current volume of the British Airways allowance of 22 inches (56cm) tall by 18 inches (45cm) wide by 10 inches (25cm) deep.

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BlogApple’s official new mission: “Leave the world a better place”Wednesday, June 10 2015

Apple has changed the corporate definition that they include in their press releases:

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Pity the grammar is a little off. Shouldn’t it be “leaving the world better than they found it”?

Compare this new definition with the way Apple described itself last week – which had remained unchanged for over three years – since January 2012:

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Apple’s mission in 1995:

Apple Computer, Inc., a recognized pioneer and innovator in the information industry, creates powerful solutions based on easy to use personal computers, servers peripherals, software, online services and personal digital assistants. Headquartered in Cupertino, California, Apple Computer, Inc. (NASDAQ: AAPL) develops, manufactures, licenses, and markets products, technologies, and services for the business, education, consumer, scientific & engineering and government markets in over 140 countries.

A corporate definition that could apply to almost any tech company back then – apart from the mention of PDAs.

I’ve written previously about how this definition changed between 1995 and 2012.

Credit to noticing Monday’s change goes to UK-based Mac journalist Lucy Hattersley.

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BlogApple WWDC 2015 and post productionTuesday, June 9 2015

Here’s my take on the announcements at the Apple Worldwide Developer’s Conference 2015.

OS X El Capitan

First came details on the next version of OS X, named El Capitan. El Capitan is one of the mountains in the Yosemite National Park in California. This naming is smiliar to how OS X Mountain Lion came after OS X Lion and OS X Snow Leopard came after OS X Leopard. It signals that this update isn’t as big from users point of view. OS X Mountain Lion, Snow Leopard and El Capitan have less big new features that most Mac users will get excited about.

These updates give developers that chance to catch up on new Apple technologies and Apple the chance to introduce innovations that developers can use to do new things. An example could be that if Apple have added more features to AV Foundation, the code that lets application developers (inside and outside of Apple) to do more with movies and audio. Apple Marketing won’t tell the public about AV Foundation updates this year, but will hope that new OS X (and iOS watchOS) abilities will mean better AV applications in the coming months.

Spotlight improvements

El Capitan adds natural language searches “The pictures I took last year in London.” This should also work for searches based media metadata, and eventually metadata added within applications such as Final Cut Pro X: “Select favourites from the second half of the concert in Manchester featuring the drummer and the bass guitarist shot on a GoPro.” Apple haven’t yet announced links between media metadata and Spotlight searches, but natural langauge searches in iMovie and Final Cut Pro X would be useful.

In iOS apps can make their content available to Spotlight so that an iPhone- or iPad-wide search will find content in a specific part of the app.

Metal

[20:30 into main keynote] Last year Apple introduced Metal – a way for iOS gaming applications to better access the power of iPhone, iPad and iPad CPUs and GPUs. Last year the emphasis was on how this would make iOS games better. This year Apple had a demo of how well a game worked with Metal on OS X.

Metal has also evolved to speed up more of OS X. In El Capitan Metal improves the speed of Core Animation and Core Graphics. Compared with when these libaries executing OpenGL commands, they now render ‘up to’ 50% faster on the same hardware.

[21:20] Interestingly for post production people, Apple also said how Metal would speed up ‘high performance apps.’ It does this by replacing OpenGL graphics code and OpenCL distributed processing code (for sharing work between CPUs).

[21:45] The first developer story of the WWDC keynote was from Adobe. They’ve been able to speed up After Effects CC rendering by 8x using Metal for OS X. Animations can be rendered in real time. Instead of waiting for Illustrator CC to rerender complex graphics when zooming, now rendering happens in real time. This brings the power of interactive graphic changes – no waiting for rendering in Illustrator.

“We are committed to adopting Metal on our OS X apps. With performance increases of up to 8x, we are excited about what Metal can do for our Creative Cloud users.” – David Wadhwani, Sr. VP & GM, Digital Media, Adobe [22:08]

David McGavran of Adobe Systems demoed the speed improvements in After Effects CC and Illustrator CC during the ‘Platforms State of the Nation’ session [1:32:15 into this video]. He said that Adobe apps like Premiere Clip already benefit from Metal on iOS.

“Pro app makers are seeing the benefits of Metal like The Foundry and Autodesk. I think were going to see pro users, gamers and all of us benefiting from the performance advantages of Metal” Craig Federighi, Apple [26:55]

AV Foundation

AV Foundation is the part of OS X (and iOS) that applications use to manipulate video and audio. The Editing Movies in AV Foundation developer session has the following description:

Learn how to use the new AVMutableMovie class to modify media files and simplify your editing workflows. See how to support segment-based editing and discover the power of sample reference movies.

The developer documentation for the version of AV Foundation in El Capitan hasn’t yet been updated to include AVMutableMovie.

Speed improvement

According to Pedro Santamaría on Twitter, the current version Final Cut Pro X runs faster on his 2012 MacBook Air – as tested using my BruceX benchmark:

This is impressive given that operating system betas aren’t tuned for speed. I’ll add any update he gives on how much faster the Mac Pro is running El Capitan.

Also…

In each keynote Apple likes to show slides that list ‘too many features to go into right now.’ Some that are relevant to post production are:

File copy resume – could mean that the Finder (or other applications) will resume copying files after a crash or other interruption

Photos editing extensions – could be possible to make changes to photos within video and motion graphics applications. No ‘Movie editing extentions’ yet

Airplay Video – OS X users can already play videos on Apple TVs on the same network, perhaps this mention means that other Macs will be able to play back video.

Should I install OS X El Capitan?

No. Not today.

Unless you are developing Mac software. Although Apple hope it won’t cause any problems on your Mac, it wouldn’t suprise exprienced developers if a fault wipes all hard drives. At the moment there are reports ranging from “No problems” to “Final Cut Pro X crashes constantly.” If you must try it, I suggest you wait for the version Apple releases as part of its public Beta programme.

As regards compatibility, if a Mac can run OS X Yosemite today, it will be able to run the release version of OS El Capitan tomorrow.

Apple ecosystems

Other keynote announcements show that Apple want to maintain and create new ecosystems. As well as supporting big players, their ecosystems include support for small companies and individuals to do well. This makes sense to iOS and OS X developers selling through Apple’s App Stores.

Apple Pay

As well as adding more banks and the UK to Apple Pay, Apple mentioned that Square will soon introduce a terminal that will allow anyone to accept ApplePay payments.

News

The News iOS app is a place for syndicated content from news and media organisations. Apple is also considering content from smaller sites and individuals. For now they need to set up an RSS feed of their stories and apply to Apple stating which kinds of content they create:

News brings together high-quality news, magazine, and blog sources in a single beautiful content experience. Whether you’re a major news organization or an individual blogger, you can sign up to deliver your content to millions of iOS users.

Topics are created and assigned by Apple’s expert editors and sophisticated algorithms.

News Publishing Guide – Apple

This means that if you can demonstrate that you provide relevant content on a subject of interest to just a few thousand people, Apple’s News app might be able to help you connect with the iOS users amongst them.

As well as being able to monetise your content with 100% from any advertising you include, you optionally get 70% of income from Apple’s iAd system.

Apple Music

During the launch of Apple Music, Apple made a point of including unknown musicians. As well as being able to have their music included in Apple Music, Connect helps them maintain their community of fans by adding text, audio, pictures and video to their Apple Music page. Apple Music also takes into account how individuals within families have different music preferences by offering a good value family plan.

At the moment Apple’s Beats 1 worldwide radio station seems aimed at a limited demographic – those interested enough in current and new music to want to hear well chosen music. Those willing to pay for a music subscription. Hopefully Apple will be able to create more advanced radio experiences in future.

Future media ecosystems

This prompts the question of where video, TV and film fits into Apple’s plan. If Apple is consistent with what they are about to do with News and Music, people, small groups and large content creators will be able to share their video content in the same way.

If Apple Movies was built in the same way, there would be an iOS application which would provide a single place to consume and discover video content. It would combine human curation with algorithms that would learn your preferences. If you are a producer, Apple would provide simple tools to make your content available (News) and build audiences (Apple Music Connect).

A similar ecosystem could be built around podcasts – perhaps supported by a worldwide Apple radio station that features presenters and excerpts from podcasts, audio books and radio drama.

The Apple Music family plan prompts me to point out that some media – music, TV, movies – is fun to share with others. Perhaps Apple should find a way for software to create combined streams that would entertain groups of people: A family playlist for everyone until 10pm, then content for the parents. “Stick with this 15 minute short that only your brother likes, something you really like will be on next.” This could work for any group of people – including groups not gathered in one place: hanging out across the internet.

If your media has to fit in a shared customised stream, the methods you use to tell stories might change.

If Google and Apple will eventually meet in a battle of software on hardware vs. software in the cloud, Apple might need to change the field of battle. If hardware devices become so ambient as not needing to be associated with an individual – apart from an earpiece running Siri – Apple’s hardware integration edge will become irrelevant. What survives will be Apple’s ability to maintain and support media ecosystems.

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BlogFCPX Creative Summit 2016 Provisional Schedule – More from AppleMonday, June 8 2015

The provisional schedule for October’s FCPX Creative Summit is now available.

Interesting: Instead of last year’s 90 minute presentation given twice to two groups, the schedule shows a 60 minute ‘General Address’ followed by a choice between 90 minute breakout sessions:

2:00 – 3:00pm General Address: The Future (Apple Campus)
3:00 – 4:30pm Apple Session Breakouts (Apple Campus)

What could Apple be talking about in these sessions which would mean attendees would have to choose one session over an other?

Another point: The Summit was held in late June last year. This year it will be in late October. Given this event is organised to fit in with the plans of the ProApps team, there is a chance there will be more to talk about later this year.

Next week at the WWDC 16 there is a chance that Apple will announce or pre-announce a new version of the Mac Pro, just as they did in 2013. Final Cut Pro X is the application that most people understand needs a lot of power. Perhaps Apple will once again use a Final Cut screenshot during the keynote (which will be streamed online on Monday).

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