The provisional schedule for October’s FCPX Creative Summit is now available.
Interesting: Instead of last year’s 90 minute presentation given twice to two groups, the schedule shows a 60 minute ‘General Address’ followed by a choice between 90 minute breakout sessions:
2:00 – 3:00pm General Address: The Future (Apple Campus)
3:00 – 4:30pm Apple Session Breakouts (Apple Campus)
What could Apple be talking about in these sessions which would mean attendees would have to choose one session over an other?
Another point: The Summit was held in late June last year. This year it will be in late October. Given this event is organised to fit in with the plans of the ProApps team, there is a chance there will be more to talk about later this year.
Next week at the WWDC 16 there is a chance that Apple will announce or pre-announce a new version of the Mac Pro, just as they did in 2013. Final Cut Pro X is the application that most people understand needs a lot of power. Perhaps Apple will once again use a Final Cut screenshot during the keynote (which will be streamed online on Monday).
I saw an interesting music video today from Bjork – another 360° ‘VR’ video, which prompted me to find out how to create 360° motion graphics using Final Cut Pro X.
If you view this video with the Chrome browser on YouTube, you can drag within the video to look around – left and right, up and down:
Use the cog settings control to increase the resolution to 2160p-4K.
I made this video by scaling a still equirectangular panorama down to 4320×2160 and importing it into a new 25p Final Cut Pro X project.
I then overlaid text on top, animating some of it.
Here is the ‘flat’ video – scaled down to HD from 4K:
Where I wanted text to appear ‘behind’ the initial position – where the left and right edges of the panorama meet, I created two copies of the same title, so it wouldn’t be cut off by the edge.
I exported the video as an H.264 encoded mp4 scaled to 3840×2160 with a data rate of 30 Mbps (more on YouTube’s video upload specs).
For YouTube to recognise that this 4K video was designed for 360° video, I opened the Final Cut output file with Google’s 360 Video Metadata application. The simple UI has a single button:
I clicked ‘Inject and save’ and saved a new file which I uploaded to YouTube.
Looks like I made my graphics too large, but if you avoid moving too far up or down on your background, overlaid graphics should work OK.Read more
It seems that after years of very little access, Apple is opening up a little more. On June 26 members of the public will be visiting Apple’s offices to get an update on Final Cut Pro X. The kind of access that usually granted only to a favoured few is available to attendees of Future Media Concepts’ FCPX Creative Summit:
FCPX Creative Summit attendees have the unique opportunity to visit the Apple Campus in Cupertino and hear directly from FCPX product managers! You’ll get a unique perspective on how this video editing software has changed the industry and how it continues to innovate today.
Get an update from Apple Product Managers on the current release of Final Cut Pro X, exciting customer stories, and the thriving ecosystem of third-party software and hardware.
Representatives of Apple’s ProApps team have appeared at professional events over the years, but this event marks the first time a large group of professionals have been invited to visit Apple.
Future Media Concepts is a company that runs training courses in media production in the USA, Canada and online. They also organise post production events such as the Editors Retreat, After Effects World and the Creative Cloud Masters conference.
Livinia Smith, Future Media Concepts’ event marketing manager for the FCPX Creative Summit says that after running events for Adobe and Avid users for many years, recent improvements in Final Cut prompted them to turn to Apple’s software. The weekend of June 26-28 is just over four years since Final Cut Pro X was launched. Did that factor into the timing? “Future Media Concepts approached Apple about hosting an event dedicated to this platform. We both decided the date for the conference” says Smith.
Smith went on “Regarding the visit to the Apple Campus, when we pitched the idea to Apple, they saw value in directly interacting with this community of FCP users and they agreed to host a talk with the conference attendees in a lecture room at Apple.”
Although Final Cut Pro X and its companion applications Compressor and Motion have been very successful over the years, Apple hasn’t seen the need to publically involve itself with the user community. Compare their activities with those of Adobe and Avid – companies whose video editing applications were the traditional competitors of Final Cut Pro.
As well as constantly updating their websites with Premiere Pro and Media Composer case studies, their online activities include blog posts, tweets and Facebook updates with named staff members. They run support forums that feature contributions from software engineers. If a small user group somewhere in the USA gets in touch with Adobe to say they’re organising a meeting about Premiere Pro, there’s a good chance product manager Al Mooney will appear to give an entertaining presentation on his baby.
In recent years parts of Apple have been interacting a little more with the wider world. For example last year’s launch of Swift, a new programming language for developing OS X, iPhone and now Watch apps was a big surprise. Apple going on to launch a programming blog on Swift is even more of a surprise.
Anyone who visits the online forums discussing Adobe Premiere Pro CC, Avid Media Composer and Final Cut Pro X know that the harshest critics of most applications are those who use them every day for their livelihood. The combination of a long-established culture of Apple not sharing much information and the rabid nature of online power user debate means that it will be hard for the Final Cut Pro X team to change how they interact with the wider Final Cut community.
Hopefully the ProApps team will be able to more directly support a Final Cut Pro X community. Online support would include
The majority of Final Cut users are individuals don’t need to set up complex workflows and never need to call on consultants. However, knowing that there is a robust community standing by makes trying a new complex application that bit less daunting.
Although this kind of community might seem at odds with the way Apple works, they have a model of their own they can look to: FileMaker. FileMaker is Apple’s professional database system. The FileMaker website has all the features I listed above.
It is interesting that Apple refers to FileMaker as a platform – as it is made up of an authoring tool, a server product and software that runs on Macs, PCs, iOS devices and in web browsers.
Perhaps the ProApps applications might end up as a platform/ecosystem too. I hope June’s FCPX Creative Summit is a step on the way.Read more
In “Odyssey” by John Scully, the former president of Pepsi described one of his main strategies when competing with Coca Cola. He turned one of Coke’s major brand elements and turned it against its owner. From 1923 onwards the Coca Cola company used a patented bottle shape to promote Coke. They put a great deal of marketing money behind associating its distinctive shape with Coca Cola.
Pepsi didn’t have a specific alernative bottle shape to promote in opposition to their rival. Instead of spending millions to add a physical packaging design to their brand, they used the flexibility of not having a specific shape to create different kinds of bottles. This flexibility made it much easier for Pepsi to sell bottled cola in locations not previously associated with soft drinks.
Chris Sacca has written an article suggesting what Twitter should do to compete:
Hundreds of millions of new users will join and stay active on Twitter, hundreds of millions of inactive users will return to Twitter, and hundreds of millions more will use Twitter from the outside if Twitter can:
- Make Tweets effortless to enjoy,
- Make it easier for all to participate, and
- Make each of us on Twitter feel heard and valuable.
Accomplishing this isn’t hard and there are obvious, concrete steps to fix it all. Done right, countless users new and old will find Twitter indispensable, use Twitter more, see great ads, buy lots of stuff, and make the company much more money along the way.
There are many interesting ideas in his post. Many of them are ways of using ideas from Facebook without becoming too much like Facebook: including providing views of the feed that aren’t in strict chronological order, and breaking up Twitter into multiple apps.
While Twitter is considering which of its baseline features to change, they should also think of doing new things that Facebook cannot.
The base assumption of all social media networks is one person = one account. When you sign up for Facebook, Instagram, YouTube or Amazon, you create an account that represents your relationship with the social currency that the network manages: updates, pictures, videos and purchases.
Now that Apple want to make corporate attitude to privacy a major martket differentiator, I think Twitter could make it appealing for people to participate if they helped users be more than one person on the internet.
At the moment professional Twitter users know how to use tools like TweetDeck to maintain multiple Twitter accounts. Most TweetDeck users are maintaining accounts for different clients or departments.
I think Twitter should encourage people to have more than one Twitter identity. Each Twitter identity would be associated with the different lives people live:
The results of who you follow, who follows you, what interests you have, the tweets you write depend on whether which of these lives you are living.
The privacy promise that Twitter could offer is to never associate one identity with any of the others. If your family life identity searches for presents for a niece, there’s no need for your professional life identity to be connected to those searches. Also your friends won’t be interested in your professional opinion on an important industry issue. Also organisations who want to communicate with one identity will not be given access to any of its associated identities.
Twitter users will feel safer contributing to Twitter because it more accurately represents the way their different lives intersect with the world. Twitter could then talk about how many millions of identities access Twitter content each day.
Twitter would gain benefit from knowing what state a person is when using their service. Other apps and protocols would also be able to configure themselves depending on which Twitter identity is current. Amazon – or an upstart competitor to Amazon – should look different to me depending on whether I’m searching for professional, family or personal reasons. Wherever there is a ‘Tweet this’ button, there should be a UI to switch Twitter identities.
This would be very hard to explain to prospective users and hard to design, but the effort might be worth the reward.
Facebook’s “one account per person” is their ‘distinctive Coca Cola bottle shape.’ I hope Twitter turns this restriction against them helps people maintain a distance between their true selves and the ones they maintain on the internet.
Me in 2025:
“Ten years ago we didn’t have personal robots. We didn’t have physical digital friends like you do. One of their ancestors was introduced in 2015: A flying camera that you could throw into the air that would follow you wherever you go.”
Planet5D Blog’s exclusive inside look at the Lily self-flying, throwable waterproof camera drone.
The Los Angeles Creative Pro User Group has announced that ex-Apple employee Randy Ubillos will be speaking at public events in May and June.
Until April 23rd Randy Ubillos was a very important member of Apple’s application software team:
After an amazing 20 years working on Apple products, today is my last day. I look forward to retirement and the adventures ahead. 🙂
— Randy Ubillos (@ubillos) April 23, 2015
His influence on Mac software started years before he joined Apple. He developed the first versions of the Adobe Premiere video editing software. Since joining Apple he’s worked on Final Cut Pro, iMovie and iPhoto amongst others.
It isn’t common for ex-Apple employees to talk publically about areas of expertise they covered while working at Apple. Especially so soon after leaving the company. I guess this is either very bad news or very good news. The negative explanation is that Randy resigned because his vision for the future of Photos, iMovie, Final Cut Pro X and other applications he was involved with was too different from Apple’s plans. His resignation was interpreted by some as a sign that Apple are about to give up on their professional applications – including Final Cut Pro X, Motion, Compressor and Logic Pro X. The bad news would be that Randy feels embittered enough to almost immediately go public with problems at Apple.
The ‘good news’ interpretation is that Randy appearing in public is part of Apple loosening up – that they understand that it is a good idea if users understand more about the people and motivations behind Apple software.
The good news is that the agenda at the LACPUG website says that Randy will be talking about his enthusiasm for the idea of telling stories with video:
Randy will speak about his own moviemaking experiences and the power of video to inspire and document our lives. He will also provide tips and tricks for making your own movies.
That kind of talk could be designed to establish his bona fides for a new passion project supporting video literacy. A good sign is that he will also be joining post production experts to answer film making questions in a ‘Stump the Gurus’ session.
There’s no sign that he’ll be ‘dishing the dirt on’ or revealing Apple secrets about Final Cut Pro X, Photos and Aperture. Mike Horton of LACPUG specifically tweeted:
— lacpug (@lacpug) May 13, 2015
However, the fact that Randy is speaking in public so soon after leaving Apple is a good sign.