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BlogEx-chief architect of Apple’s video & photo applications to be interviewed live on stageWednesday, June 17 2015

Those who paid attention to ‘About this software’ dialog boxes in the 90s who used Adobe Premiere will recognise the name Randy Ubillos.

He was the lead developer for both Adobe Premiere in the early 90s and Apple’s Final Cut Pro in the late 90s.

By the time Final Cut Pro X was launched in 2011, he was chief architect for Apple’s photo & video applications. Apple included him in many important keynotes. His presentations included demos of new versions of iPhoto and iMovie for iOS as well as iMovie ’09:

Randy retired from Apple in April this year, but he is already making public appearances. Next he’ll be at the Bay Area SuperMeetUp in San Jose on June 26th. The SuperMeetUp is one of a series of events for those who use Macs and PCs for TV and film making.

I’m happy to say that part of his appearance will be an on-stage interview where I’ll ask him about storytelling and what has driven him over the years to make tools that have changed millions of people’s lives. As well as talking about developing applications that went on to be used by professionals to make TV shows and feature films all over the world, he’ll discuss the value of creating tools for everyone else to tell their stories.

Apple opening up on the same day

That same day FCPX Creative Summit delegates will be attending a presentation at Apple’s offices about the latest version of Final Cut Pro X

FCPX Creative Summit attendees have the unique opportunity to visit the Apple Campus in Cupertino and hear directly from FCPX product managers! You’ll get a unique perspective on how this video editing software has changed the industry and how it continues to innovate today.

Get an update from Apple Product Managers on the current release of Final Cut Pro X, exciting customer stories, and the thriving ecosystem of third-party software and hardware.

Representatives of Apple’s ProApps team have appeared at professional events over the years, but this event marks the first time a large group of post production professionals have been invited to visit Apple.

These days we expect all live presentations to be filmed and made available on the internet within hours. This makes attending live much less essential. Despite Apple opening up more recently, they still ask that Final Cut Pro X team public presentations aren’t recorded and put online. Most assume that this is part of Apple’s culture of secrecy. In practice it might be due to the ProApps team wanting to use footage they are not cleared to show online. Footage such as rushes and alternate takes from Warner Bros. recent Will Smith and Margot Robbie feature film which was edited in Final Cut Pro X.

That week is the 4th anniversary of the radical reinvention of Final Cut Pro X. Some Final Cut users hope that Apple’s invitation shows that they will introduce exciting new features as part of a birthday celebration. Although that is possible, even if Final Cut remains unchanged, it is worth visiting the mother ship to learn from those who make the software.

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BlogAV Foundation in OS X El Capitan adds movie editing code for developersThursday, June 11 2015

The Apple WWDC 15 session video on AV Foundation shows there are new features for developers who want to manipulate QuickTime movies on the Mac.

Some notes from the video:

[0:38]
New version of AV Foundation provides new classes for applications to edit QuickTime movie files.


Click screen shot to go to Apple Developer site

[1:19]
Open QuickTime movie files and perform range-based editing on movies in tracks.

You select a segment of a movie and copy it into some other movie.

Add and remove tracks (tracks in QuickTime can refer to any time-based information, such as subtitles, GPS info, camera metadata)

Associate one track with another – such as saying that this track is the chapter break information for that track.

Add or modify movie and track metadata.

Create movie files and URL sample reference movie files.

[4:06]
‘QuickTime movie’ means data in a file that conforms to the QuickTime movie file format or ISO base media file formats that were based on QuickTime such as MPEG-4.

[7:15]
Sample data (audio and video content) can be in files separate from the QuickTime movie.

[8:05]
Movies that reference external media are ‘fragile’ – if the media is deleted or moved, the movie cannot play.

[13:07]
AV Foundation can now update an existing movie file without worrying about the sample data. That means edits, tracks and metadata can all be changed if the samples stay the same – “In place editing” (URLs in the context of AV Foundation are usually describe the location of files in connected storage)

[19:52]
A example project that shows how an application can combine many gigabytes of footage with metadata.

What does this mean for non-developers?

Good news for post production people who need developers to make applications that support complex workflows, and for those that hope existing tools will get useful new features.

Digitial Rebellion are the makers of Pro Media Tools for Final Cut Pro, Avid and Adobe software.

Before AV Foundation QuickTime libraries in older versions of OS X were able to manipulate QuickTime reference movies. These were small files that were able to represent complex edits of multiple external media files. Reference movies are much simpler to work with that gigabytes of video and audio footage.

Maybe it’s time to do a quick course in Swift so you can make your own post production OS X applications!

OS X for now

Note that the screenshot shows that these new features are OS X Capitan only (the OS X logo in the top right of the screen). Once they’re available on iOS, tools for iPhones and iPads will be able to do much more with movie files.

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BlogAutodesk likes Final Cut Pro X XML as an interchange formatThursday, June 11 2015

Autodesk Smoke 2016 includes improved support for Final Cut Pro X XML export.

Although Smoke can use other formats for export, the new help file says out that Final Cut’s format is the one to use for collaboration:

Use FCP X XML Export when you want to share a sequence with third party applications.

The XML Export generates a simplified sequence that can be used in third party applications for creative editorial, color correction, media management, etc.

There are new Sequence Publish presets available, which output FCP X XML sequences.

  • XML for DaVinci Resolve for Source Grading (ProRes 422 and 24-bit WAVE)
  • XML for DaVinci Resolve for Source Grading (Sequence-only)
  • XML for DaVinci Resolve (ProRes 422 and 24-bit WAVE)

Smoke 2016 can also now conform Final Cut Pro X timelines that include MXF format clips.

Shout out to @finalcutproes for the link!

Brian Mulligan pointed out:

Looks like Autodesk also likes Apple’s ProRes 4444 XQ.

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BlogThe Foundry on high-end post production applications for iOSWednesday, June 10 2015

Don’t believe Final Cut Pro X or Adobe Premiere will run on iOS one day? Apple’s Metal for iOS might be the key.

Jack Greasely, Head Of New Technology at The Foundry (makers of feature film post tools such as NUKE and MODO) talking to RGB HQ:

As Metal originated in iOS does this mean that there is the potential to run ‘serious’ applications, such as MODO, NUKE or even MARI on an iPad one day?

Anything is possible. Having a common graphics API between the two is certainly a start. What is maybe more interesting is a WYSIWYG workflow between IOS and OSX. You could use your Mac to design assets in MARI / MODO / NUKE and then have them display / rendering live on a mobile device looking exactly the same.

Using the iPad’s accelerometer, Foundry tools might be able to render graphics as AR overlays.

On stage at Apple’s WWDC 15

Jack also appeared on stage at the Apple WWDC conference this week – 10:58 into the video at developer.apple.com. He showed how much The Foundry team were able to achieve in four weeks of adding Metal to MODO, their 3D modelling and animation application.

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BlogAirlines to squeeze hand baggage dimensionsWednesday, June 10 2015

If you don’t want to transport computers and cameras in aeroplane hold luggage, you may need to buy new carry-on bags.

Airlines are changing the rules because too many passengers bring the the maximum size luggage. New worldwide rules:

The recommendation by the International Air Transport Association suggests an “optimal” carry-on size at 21.5 inches (55cm) tall by 13.5 inches (34cm) wide by 7.5 inches (19cm) deep. That’s smaller than the current maximum size allowed by many airlines.

The new recommendation is 56% of the current volume of the British Airways allowance of 22 inches (56cm) tall by 18 inches (45cm) wide by 10 inches (25cm) deep.

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BlogApple’s official new mission: “Leave the world a better place”Wednesday, June 10 2015

Apple has changed the corporate definition that they include in their press releases:

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Pity the grammar is a little off. Shouldn’t it be “leaving the world better than they found it”?

Compare this new definition with the way Apple described itself last week – which had remained unchanged for over three years – since January 2012:

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Apple’s mission in 1995:

Apple Computer, Inc., a recognized pioneer and innovator in the information industry, creates powerful solutions based on easy to use personal computers, servers peripherals, software, online services and personal digital assistants. Headquartered in Cupertino, California, Apple Computer, Inc. (NASDAQ: AAPL) develops, manufactures, licenses, and markets products, technologies, and services for the business, education, consumer, scientific & engineering and government markets in over 140 countries.

A corporate definition that could apply to almost any tech company back then – apart from the mention of PDAs.

I’ve written previously about how this definition changed between 1995 and 2012.

Credit to noticing Monday’s change goes to UK-based Mac journalist Lucy Hattersley.

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