NLE innovation - does Apple want to keep up?

Friday, 13 September 2013

This weekend sees many announcements at the IBC Show in Amsterdam. Another set of features and innovations that Apple will probably ignore, as they have been for many months. 

Ben Thompson has written an article about why Apple might deliberately limit its innovation.

Your part in the video goldrush!

Thursday, 12 September 2013

If someone starts talking up the wondrous 'democratisation' of video afforded by sites like YouTube, here's an antidote. Last week's 'Culture Show,' the BBC's arts programme, was a YouTube special.

They included a short amount of contrary opinion during a 30 minute advert for Google's video sharing site:

By the way, can I interest you in some free digital video mining equipment? My modest refurbished store is now open.

4K might not be for you, but

Friday, 13 September 2013

Last week Sony announced two 4K cameras. Matt Davis asked me to contribute to a video he was making on the prosumer model: the PXW-Z100. As well as having my dainty fingers working in big close ups of the controls, he asked for my perspective as someone who designs videos and animations for motion graphics.


  • Categories UHD

The answer is ‘Metadata,’ now ask me the question

Thursday, 12 September 2013

As soon as I saw that OS X Mavericks apps would have 'tags', I guessed that many people would dismiss the feature as new name for Finder coloured labels. In practice, Apple is starting to introduce metadata to OS X users. The ability to associate a variety of things with the same content is currently being presented as a project management method. A good place to start.


Apple TV and iOS

Thursday, 12 September 2013

UI grabs of the new Apple TV software have started to appear. They show a very iOS 7-like revamp. If they are genuine, it might be the first time Apple will imply that the Apple TV runs a version of iOS. This could presage iOS-style third-party (relatively) open app development and distribution for Apple TV.

  • Categories iOS

Your media anywhere

Thursday, 12 September 2013

Apple will be updating their Apple TV software next week. One expected improvement will be the ability for friends to play the media they paid for on their iTunes accounts on your Apple TV.

This is good news if you want to listen to your music or watch your TV shows and movies when you're away from home. Hotels with Apple TV devices in bedrooms will become that bit more attractive to people who've bought content on the iTunes Store. Eventually those who have use an HBO app on their Apple TV might be able to use that app and see that content on the other side of the world.

Rights to content could be based on Apple only allowing one log in at a time of an Apple ID to access media. ID could be confirmed by entering the password on a nearby iPhone or iPad, so that the foreign Apple TV wouldn't ever get access to Apple ID details.

Once any Apple TV can play your media, I hope Apple extend the feature so that any iOS device can play your media too.

  • Categories iOS

The next million movie editors

Thursday, 12 September 2013

On Tuesday Apple made some iPhone 5 and iOS 7 announcements.

As well as improving the most popular stills camera in the world, Apple are starting to focus more on supporting what are probably the most popular video cameras in the world.

Apple are making iMovie for iOS free for all new iOS devices from now on. When people start using their new iPhone, iPod Touch or iPad, there will be a prompt to download the iOS iLife and iWork apps (amongst others).

Apple will have sold 300 million iOS devices in the 13 months between September 2012 and October 2013.

If they sell the same number of devices over the next 13 months and 5% start using iMovie on iOS to edit their videos, there'll be 15 million more video editors in the world.

Welcome to Alex4D Notes

Thursday, 12 September 2013

This is a link blog: a series of short to medium-length posts that are primarily about sharing interesting post production and media content from elsewhere with a little commentary from me.