MacBreak Studio: Final Cut Pro X - Shiny 3D text

Tuesday, 11 August 2015

Ripple Training have uploaded another free Final Cut tutorial to YouTube. This week it covers how to use two of their free plugins to make 3D type look extra shiny.

If you like Ripple’s style, subscribe to them on YouTube or download their free Mac application Lessons for Final Cut Pro X. It has a 8 free lessons with the option to download an additional 14 additional lessons through in-app purchases.

If you'd like to brush up on individual topics, I've made a playlist of 136 of their Final Cut-related MacBreak Studio videos. As Final Cut Pro X 10.1 changed the way timelines and footage are organised, I start the list explaining the new way of working, followed by most of the rest in order - apart from the content that has been superseded. 

Final Cut Pro X: the Android of NLEs

Monday, 10 August 2015

The choice of which video editing application to use shouldn’t be based on market share. You should choose the tool that fits you best. 

However some people find comfort in choosing popular tools - especially when it comes to hiring editing talent. On high-end jobs the ability to fire staff is important too, which you can only do if there are talented people to replace them.

As to what are the market shares of Media Composer, Final Cut Pro X and Adobe Premiere might be, none of the NLE vendors regularly reports on sales, all anyone can do is make guesses.

Reading this article by Horace Dediu on smartphone switching prompted me to see some parallels in the NLE market:

Apple may have also lost a few users to Android but overall gained switchers from other platforms, mainly Android. This is what would support Tim Cook’s comments.

Thinking further ahead, as the markets mature globally, they may well evolve into the way the US market evolves today. Apple’s brand promise ensures loyalty while competing platforms slowly “leak” users. If this sounds eerily familiar then you’d be right. This is exactly how the PC market behaves today.

My first thought was that Final Cut Pro X is iOS in this story. However, this article is about those switching from and to iOS, Android, Windows Phone and not having a smartphone.

Perhaps Avid is like Blackberry, established users are sticking with it because of its business support and traditional business use. Windows Phone is like Final Cut Pro 8 - if Apple had brought out a more modern version of an established application.

Most established editors are probably switching to Adobe - as it offers an Apple-like walled garden of a complete solution but doesn’t require them to change too much.

Most Final Cut Pro X users are switching from not having edited before - just as most Android users are switching from not having had a smartphone before. Experienced editors might also consider X as the application that people who “who don’t know any better” would choose.

In case of these competing NLEs, which one is likely to ‘leak’ users? What makes a platform leaky?

Switching isn’t just down to price, it’s down to the whole experience. As it is inconvenient, there have to be very good reasons to switch. Those switching to iOS from Android find the Apple brand promise appealing.

I think Apple consider that video editing is an untapped market, whereas professional video editing isn't. For an NLE to do well, they should go after both markets.

That means once the Final Cut Pro X users who were new to editing get comfortable, Adobe must entice them over to Creative Cloud.

Conversely Apple must also convince people who help Adobe Premiere ‘free’ with Adobe Photoshop to try a video editing tool they have to pay for, and that is less well integrated with the tools they use already.

I’m looking forward to those Adobe and Apple case studies.

Want to predict the TV graphics of tomorrow? Try the smartphone graphics of today

Monday, 10 August 2015

If you are working on graphics to be used in TV shows and documentaries that you don’t want to go out of date too quickly, it is a good idea to keep up with TV graphic design trends.

Given the lead times of some documentaries can be months and years, it is best to be influenced by trends that TV follows instead of following TV itself.

Over the last 10 years, smartphones have become much more important in most of western culture. It’s no surprise that smartphone OS design is a major inspiration on TV graphics. Take the UK’s Sky News for example. If you visit tvnewsroom.org, you can see their branding seemed to change in 2008 in response to the launch of the iPhone. The graphics started looking like iPhone on-screen buttons.

In recent years the design of iOS and Android has flattened - Apple and Google no longer need as many UI cues to say that an object is interactive - that it can be tapped or dragged. Sky News has followed - their news graphics have become flatter.

Directions in iOS and Android design

Given this ‘TV follows mobile’ trend, if you want your documentaries not to look out of place over the next few years, I suggest you absorb Onur Oral’s Mobile:2015 UI/UX Trends:

Whether on an app screen, a web browser, or a wearable watch face, design is one of the most important drivers of consumer engagement. From flat design to Material design, I analysed what trends have evolved, and share a few of my insights with you — what are these trends? Why are they beneficial to the user? And how are they created?

On the other hand, if your audience will primarily be online, consider keeping up with trends instigated by Kickstarter videos and YouTubers!

The 2015 ‘Media bubble’ - will it burst or deflate?

Sunday, 09 August 2015

Two stories this week point to a parallel between today’s media market and 2008’s credit market.

The LA Times reports that a statement from Disney in about a lack of subscribers for premium cable content caused media stocks to be sold off:

“One sentence from Disney and nearly $60 billion in market value gets wiped out,” Doug Creutz, media analyst with Cowen & Co., said Thursday. “Can you say panic?”

The Hollywood Reporter quoted FX Networks CEO John Landgraf:

“This is simply too much television. My sense is that 2015 or 2016 will represent peak TV in America, and that we’ll begin to see declines coming the year after that and beyond”

[…]

Still, the FX/FXX chief was careful to note that he doesn’t foresee the aforementioned bubble outright bursting, so much as slowly deflating in the years to come. What will become increasingly key, in his mind, are strong network brands, which he likens to a mission statement or promise to viewers. “Programmers without a defining brand identity and the scale to support that brand with great and plentiful programming and marketing are going to have a huge struggle as time goes on”

While those who fund content weather the storm over the next few years, maybe it would be a good idea for those who make content to develop alternate business models. Part of that might be involvement in developing brands that appeal to modern audiences. For creative people, it’s a matter of finding different routes to market. Gary Newman, chairman of (TV show makers) Fox Television Group as quoted by the LA Times:

“On the most simplistic level, our point of view is create content, we'll figure out some way to get it into the homes and on the mobile devices of consumers,” Newman said. “We'll be able to figure out a business model that will allow us to continue to do that.”

Ilene Chaiken, an executive producer of ‘Empire,’ agreed.

“I would venture for most writers I know, none of that matters,” Chaiken said. “We're all about the story. Wherever our work is being seen, whatever technology is distributing or producing it, we're doing the same thing: We're telling the very best story we can. And I think you can tell those stories on broadcast TV, on cable, on streaming services — just give me the opportunity to tell my stories.”

Why is there an offline/online editing distinction in 2015?

Saturday, 08 August 2015

When I first started learning about computer-based non-linear editing, I understood that early NLEs were designed to replace part of the process where the work print is being prepared. The work print was the edit that would eventually act as a list of instructions for a negative cutter to combine the camera source footage into the final edit.

When computers were first introduced into post production, there was no chance that they would be powerful enough to work with original camera footage throughout the process. The term ‘offline’ in ‘offline editing’ comes from the world of technology meaning that the source media wasn’t being worked with. 

Now that computers are powerful enough to work with source media throughout the process, why is the distinction made? the online/offline distinction is mentioned in a new Avid blog on assistant editor Tom Doggart and his work on Aardman animated features including ‘Shaun the Sheep Movie’:

The offline edit in feature film production is becoming less relevant, as software and increasing processing power is enabling editorial to be in control of their own DI, VFX and grading, right up to DCP creation.

Those who create workflows incorporating Adobe, Apple, RED and Blackmagic Design products over recent years would agree with that.

Now that Media Composer can directly handle modern source footage, Avid are starting to blur the offline-online distinction.

The distinction probably remains because the financial model for post production hasn’t kept up with technology. Post production houses still have expensive hardware and software to pay for. That means they need to market these ‘solutions’ to post-production supervisors.

That means a studio feature film edited using Adobe Premiere or Final Cut Pro X is thus ‘finished’ on Quantel hardware, when it could have been onlined with DaVinci Resolve on a Mac or PC.

Even when post budgets are under stress, people still trust process A that costs more than process B. Price is a signifier of how ‘professional’ the hardware, software and staff seem.

The danger for the post houses, high-end vendors and specialist freelancers is that the correlation made between process price and final results might vanish at any moment. All it takes is for one or two post supervisors to realise what is possible to do with truly modern tools, post houses and freelancers.

Already being said by editors around the world: “What do you mean ‘who’s doing the finish?’ I’ve just done it.”

Generous Final Cut Pro X plugin maker goes commercial

Friday, 07 August 2015

Fox Mahony has been making Final Cut Pro X plugins since December 2011. There are over 150 available online. At the moment he makes some money from his YouTube demo videos - each video description includes a download link:

We offer free access to all of our templates and ask only that you watch (or let run) the entire video that accompanies the download information. That way, Google pays me and you don't have to!

As well as accepting donations via PayPal at his template site, he has now set up a store at Creative Market.

If you’ve ever downloaded one of his free Final Cut tools, it’s only fair that you visit his new store to see his first commercial template and return often to see what else he offers.

Apple’s video application priorities

Friday, 07 August 2015

As well as Apple’s product and service marketing materials, we can see have they think about their products by taking a look at two current software development job advertisements:

The iMovie for iOS team seeks an experienced software engineer to define and build custom technologies and features for visual storytellers.

[…]

This is an exciting opportunity to make visual storytelling easy, fun, and expressive for everyone. In this role you will guide other engineers as you design new features and maintain current features that help people tell their stories every day.

In another ad:

Apple’s Video Applications Team is an industry leader in applications and technology which delivers video to customers at all skill levels, on both Mac OS and iOS. We are looking for a Software Engineering Manager to drive the development of products in one of our key market segments. This individual will be responsible for leading multiple teams to ensure on time delivery of high quality products as well as setting the strategic direction for how these products delight the customers in this important market segment.

Key Qualifications

[…]

  • Demonstrated track record of delivering highly adopted consumer software products

[…]

You will be responsible for setting the direction of all products in a key market segment for the Video Applications Team. You will work with leadership, marketing, and end users to define product feature sets, help identify critical workflow issues, and then work with the engineering teams to schedule and deliver features which address these issues and, in many cases, deliver new functionality that the user didn’t even know they needed.

”Deliver what they don’t know they need”

Some points from these job descriptions:

  • iMovie for iOS is designed to make visual storytelling easy, fun, and expressive for everyone
  • The Video Applications Team wants to support customers at all skill levels
  • One of the jobs of the software engineering manager is to help identify critical workflow issues
  • The team expects to in many cases deliver new functionality that the user didn’t even know they needed

 

IBM to sell and support Macs in large organisations: ProApps one day?

Thursday, 06 August 2015

Yesterday IBM announced that they will be selling and supporting Apple’s Macs in large enterprises:

This new offering from IBM MobileFirst Managed Mobility Services is designed to help large enterprises incorporate Macs within their IT infrastructures

[…]

With these new services, clients can order Macs and have them delivered directly to their employees without any additional set-up, imaging or configuration, saving time, reducing costs and creating a great employee experience. Employees can then quickly, easily and securely gain network access, connect to email and download business applications. The services also can support personally owned Macs that are authorized in a bring-your-own-device environment.

[…]

Users also can access a range of self-help resources, including password reset, chat, and expert knowledge forums, as well as traditional help desk services.

Casper Suite from JAMF is the system IBM will use to provide this service.

Post production applications for enterprise?

As Apple would like professionals of all kinds to use their software, it’ll be interesting to see how IBM’s new support of Macs in enterprises will affect IT department support of Apple ProApps, Adobe Creative Cloud and Avid tools.

The press release states that the IBM service will allow employees to download business applications. IT administrators create network installer packages using an application called Composer.

IBM is offering to manage Macs to their client organisations. It is up to those organisations to decide if they need post production software. If IBM salespeople decide they can make money from selling Mac post production software and consultancy to their clients, this system can be used to support proposed solutions.

IT admins and Apple’s ProApps

JAMF maintain JAMF Nation: what they describe as ‘The world’s largest Apple IT community.’

The area associated with Final Cut Pro X is currently very quiet. However, perhaps this forum may become much busier.

Here is a useful tip from scottni from last year on keeping a 100 Mac Final Cut Pro X lab up to date:

I manage about 100 lab machines with FCP X. We purchased 100 licensee with our admin Apple ID, I download it once on my master machine, and then create my image and deploy it to the labs. When there's an update, I download it on my master machine with our Admin Apple ID, package it with munki and push it out to my labs. That seems to work for us.

It’ll be interesting if third-party post tools makers will be welcome in Mac IT admin forums like JAMF Nation. Given the complexity of post production it would be good if there were a few places where best practice can be shared and discussed.

Sway: Microsoft’s vs. Apple’s market engagement

Thursday, 06 August 2015

During my lunch with Philip Hodgetts, he said that it is Apple’s policy to always provide tools the support personal creativity. Given that Apple don’t seem to consider other video editing software as competition for their products, it’s worth looking at other tools that might be.

Microsoft Sway is a presentation/motion graphics creation tool that isn't at all like Microsoft PowerPoint or Adobe After Effects. As you can see in this Microsoft video on YouTube, users define the structure of the story they want to tell and the content they want to work with and leave the design up to Sway.

This works very well when you want to tell a story that works across a variety of screen sizes, aspect ratios and orientations. Here’s product manager Chris Pratley as quoted by Fast Company:

“Once they realize, ‘Oh right, I’m designing something that works across devices, and the way I do that is by expressing my intent rather than all these pixel-level sizes and so on,’ they have this eureka moment”

Microsoft learning from their market

An interesting aspect of the development of Sway is how Microsoft seemed to work with the potential audience for Sway:

The last time I spoke with Pratley, he mentioned that Sway was an experiment in letting users dictate the direction of a product. While he won’t come to any conclusions yet, he now points to the Windows 10 Insider program as an example of the company opening up more to outside suggestions.

”I actually think it’s the new way that everything new will be made, and we’re going to be adapting this to be the sort of agile approach where we react to feedback for everything else that already exists,” Pratley says.

Apple’s market insight?

The Apple position is that they don’t ask what a possble market wants. They work like Pixar: the policy is to make products and services for people like themselves, then work out which markets also need those tools. 

That works as long as the people who work at Apple aren’t too different from the people who make up the markets they want to sell to.

That means those of us who are interested in the future of Final Cut and iMovie shouldn’t tell Apple want we want; we should make sure Apple understand us well enough for them to give us what they think we need.

EDL-X 2.0: For Final Cut Pro X offline editors

Wednesday, 05 August 2015

Although devoted fans would say that whole productions can be edited and finished in Final Cut, X plays very well with other post production applications. It has an XML format that supports full transfer of timelines to other applications. Sometimes these applications support X XML import and sometimes intermediary applications are needed.

Editors who need to collaborate with those who use high-end systems used in big budget commercials and music videos use XMiL EDL-X to convert Final Cut Pro X XML to the CMX 3600 industry standard EDL format.

Hollywood-based feature film trailer editor Charlie Austin: “EDL-X is indispensable for finishing offline cuts here in L.A. EDLs are still a ‘universal’ way to talk to pretty much any video application and they’re required by most post houses here.”

The version 2.0 update is out now (Mac App Store link):

  • Role Filtering: control what footage is included based on Roles assigned in FCP X.
  • Support for retimed footage on all nesting levels.
  • List Effects including some parameters and keyframes.
  • Fades at the head or tail of clips can be represented as dissolves in the EDL.
  • EDL-X can be used as a Share Destination straight from FCP X's Share menu. This means that an XML file doesn't have to be explicitly saved to disk any more, and sequences/cuts/projects can be made to EDL-X from FCP X in a single step.

If you already have an older version, the version 2.0 update is free.

The fact that an application used for such tasks is being updated to match the needs of offline editors shows there is a market for such tools.

Charlie tweeted:

London based commercials and music video editor Vid Price says “Speed changes on all levels is a massive one for me. If I change the speed of a clip that I've synced through Sync-N-Link there's previously been no easy way to get this out as an EDL. I used to have to eye match the original non synced shot and try and match the retime. Not any more!!”

Award-winning ad editor Thomas Grove Carter has tried it out and says “This is a FANTASTIC update. It's really very good! One example: If you have a Multicam clip where one of the angles is sped up 200% inside, and you speed up the Multicam clip itself to 150%, EDL-X will correctly represent this a 300% speed change in the EDL. Same goes for compound clips!”

NLE audio: Tracks vs. the magnetic timeline and roles

Wednesday, 05 August 2015

If you'd like to see how the combination of the magnetic timeline and roles compares with traditional track organisation, check out the first part of a three part blog post from finalBUG, the FCPX Berlin User Group’s blog:

I thought that I would look at constructing a very simple edit in Da Vinci Resolve versus Final Cut Pro X and whilst I was at it I thought that I would throw Legacy Final Cut Pro into the mix.

[…]The holy grail at least in the world of broadcast being patching multiple audio tracks for multiple clips to a common destination.​ I hope that you find this comparison useful.​

In Part 2:

In this sixth video I swap out some clips and groups of clips. A lot of human error is eliminated straight out of the gate. There is a reason why Video and Audio are in the same clip so to speak. And with Roles set up correctly I can move stuff and do not have to worry about track collisions and other unpleasant surprises.​

Part 3:

…here is the disclaimer. I was never a fan of tracks, I found it strange that I had to be constantly thinking about technical stuff such as, what goes where. Surely​ it make sense to be able to concentrate on the edit and simply setting those in and out points to build a story. Trackless does not automatically mean clueless!​!!

 

New Intel CPU: Candidate for next iMac?

Wednesday, 05 August 2015

For the last few years Apple have been waiting Intel to deliver better CPUs for use in iMacs, Macbooks and Mac Pros. Today saw the launch of their Skylake series of chips.

Today's launch of the Skylake archirecture doesn’t point to a big update for the Mac Pro, but it might be good news for iMac fans.

Ars Technica

Many people are still using a PC [e.g. 27" 2011 iMac] with a Sandy Bridge chip such as the Core i7-2600K, which will still hold its own in just about any desktop software or gaming[…]

For them, Skylake might be tempting. Four years of modest yearly CPU performance improvements add up to a fairly big overall gain. The new additions in the chipset are definitely welcome, with super-fast M.2 solid-state storage, improved DDR4 memory, native USB 3.0, and the option of USB 3.1 ports on many retail motherboards. Throw in a decent cooling solution, an M.2 SSD, and do a little overclocking, and you’re getting a PC with next-generation technology and very strong performance.

That would suggest that the next iMacs will have USB C, and that SSD read/write rates will be measured in low GB/s instead of high MB/s.

Although editors would rather have dedicated GPUs in their Macs, the integrated graphics part of Skylake CPUs have some post-relevant improvements such as hardware support for UHD/4K decoding and encoding. According to Anandtech:

Skylake gets a full, low power fixed function HEVC decoder. For desktop users this shouldn't impact things by too much - maybe improve compatibility a tad - but for mobile platforms this should significantly cut down on the amount of power consumed by HEVC decoding and increase the size and bitrate that the CPU can decode.

[…] Intel is also hedging their bets on HEVC by also implementing a degree of VP9 support on Skylake. VP9 is Google's HEVC alternative codec, with the company pushing it as a royalty-free option.

Ars Technica:

There’s no doubt that in terms of single and multithreaded and performance, Intel’s Core i7-6700K is the best quad-core chip on the market. In a high-end consumer PC, particularly for gaming, there’s nothing better. If you’re shopping for a new desktop PC, get one with a Skylake chip.

As regards what most editors need in a future Macs, instead of faster CPUs perhaps we should be looking for faster CPUs that are able to connect to more devices using higher bandwidths.

Lunch with Philip and Greg: Alex Gollner

Tuesday, 04 August 2015

As part of my recent trip to California in June, I took part in a new video podcast: Lunch with Philip and Greg.

When I started I wasn't sure of how the show worked, so monopolised the ‘conversation’ and talked pretty quickly. I talked about my first Final Cut plugin, my most complex Final Cut Classic plugin.

I pontificated on 4K, HDR, 360º video, this blog, Pat Inhofer’s Tao of Color blog and newsletter, why Final Cut Pro X plugins shouldn't be as complex as Motion. 

If you want to skip the autobiography section, start 10 minutes in! 

After a while Philip and Greg get a few words in edgeways. Watch us talk for an hour about the state of play for post production plugins and much more...

iOS 10 Audio transcription service: For OS X please!

Monday, 03 August 2015

Business Insider reports that Apple are testing a voicemail transcription service that might debut in iOS 10:

iCloud Voicemail can relay information about where you are and why you can't pick up the phone to certain people. But the coolest feature of the service is that Siri will transcribe any incoming voicemails, just like it does with anything else you say to it.

[…]

Multiple Apple employees are currently testing iCloud Voicemail. Business Insider understands that if the service works reliably enough then it is currently scheduled to be launched in 2016, presumably with the iOS 10 mobile operating system.

Cloud-based transcription would also be very useful for video editing. 

Once Siri for OS X can transcribe audio, I’ll point it to a few TB of video clips to add some useful metadata for editing!

If clips already have fully transcribed text included as metadata before being imported into Final Cut,  features that search, change or display that metadata won’t require patent licences associated with working with scripts in editing software.

 

The BBC and Final Cut Pro X: Any progress?

Monday, 03 August 2015

As the UK’s publically funded broadcaster, the BBC is not allowed to endorse any specific product or service, either on air or in third-party publicity. That means that companies that make the tools that the BBC uses cannot get quotes from BBC members of staff that speak for the whole of the organisation.

Avid cannot get a quote from BBC Studios saying “Over 90% of BBC Drama is editing using Media Composer.” They can refer to specific customers who do work for the BBC.

This is true of Apple and the BBC’s use of Final Cut Pro X. In a big story from last year concerning the use of Final Cut in news acquisition first reported on fcp.co, there were no official quotes that represented the BBC.  

This was true of the BBC when Final Cut Pro 5, 6 and 7 were being increasingly used.

Although that there are rumours that Final Cut Pro X is being taught to everyone in the BBC but experienced editors, all we have on record are a few news stories and mentions of Final Cut by staff and freelancers in social media. Interestingly for those interested in the progress of Final Cut in the BBC, Twitter is a public social media platform where people who work there have bios that state that their opinions aren't official policy of the BBC.

I've started a collection of public tweets on the subject of the BBC and Final Cut Pro X - mostly by people who work for the BBC. 

It seems that X is being widely used in News, but there is little evidence of it spreading to BBC Drama. This might change once new production companies not brought up in the Avid tradition are commissioned to make shows and films for the BBC. This might be how X started being being used in BBC Sport.

Given the limitations of BBC endorsements, I hope others create similar collections for other NLEs.

London high-end post already working with Final Cut Pro X

Friday, 31 July 2015

The big effects-heavy launch trailer for Angry Birds 2 came out yesterday. Like some high-end TV commercials and music videos made in London, much of the post production was done using Final Cut Pro X. This is true of big commercials for Perrier and Sony as well as this high profile campaign for Sport England.

As elsewhere in the world of post, in London using Final Cut Pro X is seen as not being “the professional’s choice.” The irony is that some of the established big post companies who have been working on X jobs for many months may not have realised they are already working with it.

In many cases during big productions, Final Cut Pro X is used during the shoot, the edit, for temporary effects and audio mix. The quality is been good enough to pass to production companies, advertising agencies and the to client for approval.

Once the offline is signed off, various companies work on VFX, the grade, the audio mix and the final online. As long as each company gets the correct materials turned over to them, it makes no difference if the offline was done in Avid, Premiere, Final Cut Pro X or iMovie.

This might be one of the reasons why people say “I don't know anyone who works with Final Cut Pro X.” 

Once the speed and quality of offlines done using Final Cut Pro X becomes better known, there’s a chance that some specialist companies will suddenly announce that they work well with content prepared using Final Cut: “We've worked on Final Cut Pro X jobs since 2014, come and work with us.”

Facebook: Huge growth in video sharing

Thursday, 30 July 2015

From yesterday's Facebook Q2 results analyst telephone conference as transcribed by Seeking Alpha:

Mark Zuckerberg: …if you go back 10 years, most of how people communicated and shared was text. We are going through a period where now it's mostly visual and photos. We are entering into a period where that's going to increasingly be primarily video, and we're seeing huge growth there.

[…]

Chief Operating Officer Sheryl Sandberg: So over 1 million SMBs (Small and medium-sized busiensses) have posted a video on Facebook, which is pretty amazing, because I doubt 1 million SMBs have ever run what is a video or TV ad. 

What tools will these millions of business owners and Facebook users be using to make their Facebook videos? Facebook and Google favour online applications. Adobe, Apple and Avid will promote mobile apps and computer applications.

As the market expects video tools to be free or almost free, price won't be a differentiator - maybe features won’t be a differentiator. It'll come down to the user interface. The editing metaphors that win the mass consumer battle will the basis of future editing UIs for everyone.

Frequency of words in the analyst call: 

  • Facebook: 62
  • ads: 49
  • video: 34
  • ad: 33
  • mobile: 33
  • Instagram: 31

KeyFlow Pro: How it might work with Final Cut Pro X in future

Wednesday, 29 July 2015

New on the Mac App Store: KeyflowPro from Malgn Technology. fcp.co has the story:

The problem with MAMs or Media Asset Management systems was that they were expensive and required a lot of hardware to service them. Not anymore. The newly launched KeyFlow Pro is $299 and can run on a MacBook Pro. A very interesting new app.

Up until now, the use of MAMs in video editing has been only for large installations who can afford the installation and support of such a project.

KeyFlow Pro has jut been released and is set to change all of that. For just $299, any user who needs their video files cataloging and organising can run a MAM that has been designed to work on a Mac and of course integrate with Final Cut Pro X.

Some will recognise elements of other media asset managers, but its integration with Final Cut Pro X metadata opens up other opportunities.

The 'Key' in KeyFlow Pro is short for 'Keyword'

Keywords flow in and out of KeyFlow Pro. Keywords added to footage and stills in KeyflowPro are applied as keywords to clips in Final Cut. You can also share directly from a Final Cut timeline into a KeyflowPro library. As well as the movie file, you have the option to include the X XML version of the timeline as well. The metadata added in Final Cut also appears associated with the shared movie in KeyFlow Pro.

As well as being a very interesting product today, version 1 points the way to future possibilities:

  • If KeyFlow Pro can point to media inside Final Cut Pro libraries, it could use X-generated proxies to display footage and stills in KFPro libraries (it generates H.264 proxies at the moment)
  • If a future version Final Cut Pro X could export a reference movie Quicktime of a timeline (a movie that refers to other movies to play back), when that movie is imported into KeyFlow Pro, the clips used (and their metadata) could be added to the KFPro library
  • KeyFlow Pro library to Final Cut Pro X library round-tripping and vice-versa (including titles, title renders and title proxy renders from and to Final Cut)
  • KeyFlow Pro Proxy libraries that would be linked to a parent library on a main server that could remain on portable Macs - only the proxies would need to update as the parent changes due to other user updates. The Final Cut library on the local machine would use the local KFPro to show proxy media. When reconnected with the main server, the Final Cut library would be able to use media managed by the parent KFPro library

As well as inpsiring Apple to create their X version of Final Cut Server, I hope KeyFlow Pro also inspires other developers such as Arctic Whiteness - makers of Final Cut Library Manager

FCP.co supremo Peter Wiggins interview

Tuesday, 28 July 2015

Peter Wiggins, the power behind fcp.co * - the best independent Final Cut Pro X website and plugin makers Idustrial Revolution is the latest guest in the new ‘Lunch with Philip and Greg’ video podcast:

Peter Wiggins [38:46]: A year after Final Cut Pro X came out, I compared it to a Forumla 1 racing car. It could go very fast, but it couldn't turn left. They invented a chassis that can go very fast. What they've done in the four years they've built the thing up so it can go really fast. Yes you can come off at the corner - there are gotchas - but compared with the other NLEs, they've put a turbocharger on, trying to make their old one go faster, but there's a limit and it won't go any faster.

* - when I first discovered this site in 2011, I was surprised that Colombia was a big enough market to host a Final Cut website. Oops.

Uh oh: “Have patents relevant to internet video streaming? Want royalties?”

Tuesday, 28 July 2015

Patent negotiation group MPEG-LA:

World licensing leader MPEG LA, LLC today announced a call for patents essential to the MPEG Dynamic Adaptive Streaming over HTTP (DASH) standards for the purpose of offering the market efficient access to this important technology. Currently used in leading content delivery platforms, DASH adaptively streams audio and video content enabling continuous viewing without freezing or stuttering.

[...] MPEG LA President and CEO Larry Horn. “We invite all patent holders to participate.”

 

Jan Ozer:

How many companies considering the transition from Flash to HTML5 incorporated DASH-related content-royalties into their budgets? How many questioned whether or not DASH would be supported by every current browser? Though it is today, the specter of royalties could change that quickly.

The timing of this story didn’t allow for any industry reaction, but it’s going to be fascinating to watch over the next few days and weeks. At the least, it’s a minor speed bump in the Flash to HTML5 transition, but for some, it might also become a brick wall.