Apple Motion Tip: Setting Precise Widget Snapshot Values

In 2011, Apple updated Motion to version 5. It’s biggest new feature is the ability to make plugins for Final Cut Pro X. Part of that feature is the ability to control multiple parameters in Motion with a single slider. You can set the start and end values for the slider. Each Motion parameter value you ‘rig’ to the slider ‘widget’ can be controlled by the slider.

In this case, a Slider widget has been to control the width of a line and the font size of some text in Motion. The range of the slider has been set to a minimum of 6 and a maximum of 100:

You can also make it so when the slider is set to a specific value, the rigged parameters can be set to values of your choice. These specific slider values are known as ‘snapshots.’ In the case above, I would like to make it so a value of 50 for the slider makes the width of the line 10 points and the size of the text 50 points. The problem is that you add snapshots to slider widgets by double-clicking below the slider. You can then drag the snapshot to the value you want it to be, but it is hard to set the value precisely. In this case, the closest I could get the snapshot to be was 50.03.

Before version 5.3, to set a precise value for a snapshot required doing some calculations and opening the Motion file in a text editor and editing the source directly (setting the snapshot value to 0.531914894 (50/(100-6))). I wrote about this back in 2011.

Now all you need do is double-click the snapshot pin. A field appears that you can edit:

Sadly there is a small fault in that the value doesn’t take the start value of the slider into account. In this case it doesn’t show ‘50.03’ but ‘44.03.’ If you edit this value to be ‘44’…

…the snapshot value is set to ‘50’.

Much easier than before.

Apple Patent: Personalised Programming for Streaming Media Breaks

Tuesday, 08 August 2017

Apple have been awarded a patent for ‘content pods’

A content delivery system determines what personal content is available on the user device through connecting to available information sources. The delivery system then assembles the content pod from these elements in addition to invitational content from content providers. In some embodiments, a bumper message is included in the content pod to provide a context for the elements that are being assembled in combination with each other. Once the content pod is generated, it is sent to the user device to be played during content breaks within the online streaming playback.

The patent doesn’t specify whether this pod is made for breaks in video streaming – Apple TV – or audio – Apple Music. This means automatically generated audio and video content to pepper the ‘stream’ (or Facebook/Twitter/Instagram feed). Apple already creates animated video ‘Memories’ based on photos on iOS and macOS.

‘Pod’?

Interesting that Apple refers to these bundles of content as ‘pods.’ Seems that when they applied for this patent, they saw the value of the podcast brand. As people have had problems widening understanding of podcasts outside their niche, perhaps Apple were considering modifying the meaning of ‘pod’ to integrated customised programming bundle.

On the advent of Apple’s ‘iTunes Radio’ in 2013, I had some thoughts on what else might be included in automatically generated personalised media feeds might be like:

Adding the visual to a media feed would make a playlist item an act of a TV show or feature film, a short film, a YouTube video or a family video. It would include content from broadcast TV (news and sport and drama premieres), purchased TV, feature films and content from streamed subscription services. If you wanted to jump into a TV series or Soap after the first episodes, recap content would be playlisted in advance of the show you want to start with.

Almost 10 years ago Apple got a patent for inserting advertising into a feed. Just because Apple has a patent, it doesn’t mean they will produce a product or service that relies on the patent.

3rd August 2017

New RED HYDROGEN ONE video shows non-working prototype

8th August 2017

Apple Patent: Personalised Programming for Streaming Media Breaks