Big Final Cut Pro X events: Make them happen

Tuesday, 11 August 2015

Without much fanfare outside Latin America, at the weekend Leo Hans and the Argentinian Association of Audiovisual Editors organised one of the biggest Final Cut Pro X-dedicated events yet.

Leo has written up a detailed report on the day at fcp.co:

We didn’t have learning centers here since Apple is not present in Argentina, but we do have resellers. So I started to teach FCP X to some friends of mine until one of the members of the board of EDA (Argentinian Association of Audiovisual Editors) offered help trying to find a location to hold that meeting I'd been thinking about for a long time.

Interesting that an professional editors organisation thought an initial meeting about Final Cut Pro X was worth supporting. Perhaps this is more likely in countries with less of an established high-end post industry. 

Countries concentrating older workflows don’t yet consider those using newer tools much of a threat. This might change when local ad agencies and production companies start spreading the word to mulinational clients… “that Argentina ad works well, repurpose it for Asia.”

Maybe the EDA has a higher proportion of freelancers, who might not all be moving over to X, but need to be more open to newer tools and workflows.

We took the risk to ask the Audio-Visual District to use the main area, a tent for 330 people. And again, we ran out of space in a matter of hours with 450 people who signed up including those who wanted to stay in a waiting list.

An important lesson from Leo’s story: he didn't wait for Apple to kick the Final Cut Pro X marketing into gear. He took on the task of spreading the word himself.

In this case it is a matter of the Final Cut community not waiting for Apple, but going out there and getting it done -  even if sometimes it’s down to just one person making it happen.