9:16, 1:1, 1:2, 4:5… (Social) Media aspect ratios primer

Sunday, 19 November 2017

Many experienced film makers decry vertical and square video. The fact is, millions of people watch stories that way on their personal devices. Facebook is now not just ‘social media’ - it is ‘media.’ 20 years ago editors started to deal with other aspect ratios than 4:3. Here's the specifications from Facebook on the various aspect ratios their platforms work with:

View in new window or see PDF on Facebook site.

If you aren’t working in non-16:9 now, you will soon, or at the least need to prepare your work for others who will.

1:1 and 9:16 video are likely to become more popular, so learn to be effective in these aspect ratios!

Updated to add: Chris Roberts wrote an article earlier in 2017 on how to make 1:1 videos using Final Cut Pro X.