Televisual Production Technology Survey 2014: Editing Software
As part of a survey of ‘100 senior production staff’ Televisual asked about what post-production software they use.
Great news for Avid.
Who will step up?
Although this looks like bad news for Final Cut Pro X fans, I’m surprised it is used by ten of those surveyed.
…the FCPX upgrade which alienated many users. “We always edited FCP until Apple produced a useless upgrade version,” says one indie head of production. Respondents score FCPX poorly in terms of workflow, support and feature set – but highly in terms of price.
If post companies find X is too limited ‘in terms of workflow, support and feature set’, then fewer companies will being using it next year.
Would higher usage amongst this group of 100 companies result in bigger sales to the many professionals who would find Final Cut Pro X useful? If X gets more high-end features that would be a sign the business of these 100 execs matters to Apple.
It also falls to third parties to provide better workflow consultancy and support options – if they still think there’s a large enough potential market for Final Cut.
Thanks to the MotionVFX mBlog for pointing me in the direction of this survey.