Articles tagged with: iOS

The Foundry on high-end post production applications for iOS

Wednesday, 10 June 2015

Don't believe Final Cut Pro X or Adobe Premiere will run on iOS one day? Apple’s Metal for iOS might be the key.

Jack Greasely, Head Of New Technology at The Foundry (makers of feature film post tools such as NUKE and MODO) talking to RGB HQ:

As Metal originated in iOS does this mean that there is the potential to run 'serious' applications, such as MODO, NUKE or even MARI on an iPad one day?

Anything is possible. Having a common graphics API between the two is certainly a start. What is maybe more interesting is a WYSIWYG workflow between IOS and OSX. You could use your Mac to design assets in MARI / MODO / NUKE and then have them display / rendering live on a mobile device looking exactly the same.

Using the iPad's accelerometer, Foundry tools might be able to render graphics as AR overlays.

On stage at Apple's WWDC 15

Jack also appeared on stage at the Apple WWDC conference this week - 10:58 into the video at developer.apple.com. He showed how much The Foundry team were able to achieve in four weeks of adding Metal to MODO, their 3D modelling and animation application.

Will Virtual Reality change which stories we tell?

Wednesday, 13 May 2015

For a few years now I've enjoyed using panorama apps on my iPhone.

Occipital's 360Panorama iOS app can teleport you into a panorama by using the iPhone's accelerometers. Accelerometers detect where the phone is in 3D space and what angle it is being held at. 360Panorama uses this information to determine which part of a panorama to show on screen.

This means as you turn left and right (360°)…

p1 p2 p3

up and down (180°)…

p4 p5

in real life while holding the phone, the panorama display updates to show you what you would see if you looked in that direction at the place and time the panorama was captured.

In a new VR music video iOS app from 'Stor Eiglass' by Squarepusher the same technology gives you the opportunity to look in all directions during a 3D animation. If you have a Google Cardboard viewer you can also experience the VR in stereoscopic 3D, but the 2D version works just as well. The app is also available on Android.

While playing the video, I could look ahead as I flew forward...

vr1a

and look down to see what I was flying over:

vr1b

I wasn't able to choose the direction of my flight, the application flies through a virtual world, but was able to look around as things happened. As streams flew down from a tower...

vr2a

...I could look up...

vr2b

...or behind me:

vr2c

VR: No director or cinemetographer scene framing, few editor edits

From a storytelling point of view, this kind of virtual reality means that the viewer/player/user chooses where to look: how to frame the scene. They choose what is important to look at. Part of non-VR stortyelling is the ability of cinematographer, director and editor to direct the audience's view: "This is important," "her reaction is important" and "don't forget this."

The point of VR is that a solo audience member takes control of where to look. They can even change aspect ratio if they turn their phone:

vr3a vr3b

In-scene editing isn't possible because the editor cannot juxtapose different camera angles with editing - the audience chooses the camera angle.

Another aspect of editing is possible. Structure-based edits can be done with staging. Structure provides the beginning, middle and end of stories. 

Staging means that virtual physical boundaries between scenes act as edits.

In a city I fly towards a advertising billboard:

vr4a

vr4c

Flying through the billboard is a way of travelling between scenes to a new environment:

vr4b

I can look back to see there's no way back to the previous scene.

vr4d

Why are these 'staging edits' important? They help change pace and mood, making storytelling possible, so that this scene takes place in the same story as the previous scenes:

vr5

New storytelling technology, new language, new stories?

The history of movies and TV is the history of technological developments informing the way we tell stories. Movies started off as single shots being shown to large numbers of people in public. As artificial lighting, editing, sound, colour, multitrack audio, model visual effects and computer generated visual effects appeared, the way we told stories changed - which informed the kind of stories we told.

Now's the time to consider whether VR will affect way we tell stories and what stories we tell.

Review: MoviePro 3K video camera app for iPhone 6 Plus

Monday, 27 October 2014

MoviePro has been available on the iTunes App Store for a long time, but it has been updated to take advantage of the faster processors and better camera processing in the iPhone 6 and iPhone 6 Plus.

The headline news is that MoviePro can record at 3K at up to 30 frames per second on the iPhone 5S, iPhone 6 and iPhone 6 Plus. 3K is 3072x1728 pixels per frame. 

This 4K video on YouTube shows how much bigger 3K is than HD and shows the quality of the recording. The quality isn't limited by the camera, but by YouTube:

When viewing this full-screen, make sure YouTube is playing the 4K version by choosing '2160p 4K' from the cog pop-up menu.

There is also the problem of not having a big enough screen to show the video on. Here is the same video with the centre HD area cut out. It shows the quality, and also shows how much you can zoom 3K video in an HD frame without losing any quality.

If you want to download the source 4,587,894,223 byte 3840x2160 ProResLT file, it will be available for a month here (or until HighTail turns off the unlimited downloads/bandwidth setting for the file).

Here is a partial list of resolutions MoviePro can record in: 320x240, 1024x768, 1600x900, 2560x1920 (4:3), 2560x1440, 1920x872 (2.20:1), 1920x698 (2.75:1)

As well as high spatial resolution, MoviePro can also record in a large range of framerates: 2, 3, 4, 5, 6.. in single frame increments to 23, 24, 25, 30, 48, 50, 60, 96, 100, 120, 192, 200 and 240 frames per second. 1080p can be recorded at up to 60 fps. 240fps at 1280x720.

Pro features

As this app has been around for a while, there have been many improvements over the months to support professional use:

High data rates

For 3072x1728 25fps footage, the H.264 file has a data rate of 120-130 megabits per second. That's up to 681K per frame. If you encoded a QuickTime movie using Photo Jpeg with a quality set to 'Low' (25), its data rate would be around 640K per frame. If you record at 30 frames per second, the data rate isn't higher, so you get lower quality frames.

If you record 3072x1728 at 2 frames per second, the data rate goes down to around 25 Mbps. That results in very high quality frames.

The data rates fall quickly for lower resolution videos: 3000x1688 movies are recorded at around 115 Mbps, 2560x1440 at 85 Mbps, 1920x1080 at 45 Mbps.

The data rate cannot be set directly - 'Video Quality' is defined as a percentage of the quality the iPhone would normally record:

mp3.5 presets

Sound

As well as having a on-screen sound meter, there is also an on-screen control for input record level. Using a splitter cable you can monitor with headphones while a separate microphone records the scene. You can also use a bluetooth connect microphone.

You can also control how audio is recorded: choosing between none, low, medium, normal (?) and uncompressed:

mp3.5 audio

It seems the data rate for Low, Medium and Normal have the same result: 64 Kbps 44.1 kHz AAC. Uncompressed is 710 Kbps 44.1 kHz uncompressed. There are no sample size or frequency controls.

Interesting

You can group settings into five presets which you can swap between with a tap. Pressing the 'Star' control near the record button brings up the presets:

mp3.5 presetsoverlay

As you can see, some of the preset descriptions are shown in type that is too large to fully show in the overlay.

Other settings not built into presets include:

  • Orientation
  • Which built-in microphone to use (Bottom / Front Top / Back)
  • Zoom - choosing either a slider for direct zooming, or a +/- buttons and a zoom speed control
  • Whether the Volume + button can trigger recording or not (useful for external microphones and headsets)
  • Guides - One kind of guide: Dividing the screen into thirds
  • Recording time - As well as the usual unlimited recording, set recording time for values between 5 seconds and 2 hours
  • Spy Mode - The option to blank the screen when recording
  • On-screen Audio Metering
  • Video Stabilization

A nice touch for left-handed operators is that the UI reconfigures if you hold your device up the other way.

Right-handed UI:

mp3.5 UIRight

Left-handed UI:

mp3.5 UILeft

By default, MoviePro will auto focus, auto expose and auto white balance while recording. By tapping on the screen you can set the point that the software uses for focus and exposure. Dragging from the point you've tapped allows you to have separate focus and exposure points:

mp3.5 focus-exposure-point

You can also turn on the device flash and use it as a light, use a timer delay before recording and also pause recording while filming with creating a separate QuickTime file

Instead of sending footage to the camera roll, you can keep them in the app library, which has a browser that provides useful information - and gives access to a video editor:

mp3.5 library 

3K in Final Cut Pro X

When you create a new project in Final Cut and set it to set the resolution based on the first clip added to the timeline, you get the following message:

3k-not2k

If you switch the Format pop-up to 'Custom' Final Cut will set the project to the correct dimensions:

3k-3k

Bear in mind

There are a few areas where MoviePro could do with some improvement.

The first is frame rate control: Even though you might choose a specific frame rate, the frame rate recorded often isn't exactly correct: If set to record at 25 frames per second, the resulting movie is usually 25.035 fps, but sometimes 25.034 fps or 25.025 fps. The metadata in the file means that editing software like Final Cut Pro X reads the frame rate as 25 fps, but QuickTime Player 7 and Mpeg Streamclip determine that the frame rates I've listed. Here are the frame rates of other movies I've recorded: 24.024 fps (not 24), 23.029 fps (not 23), 20.025 (not 20), 120.2 fps, 200.557 fps, 239.634 fps (but sometimes exactly 240 fps).

There is a note from the developer stating that if you can do without higher resolutions and data rates, the recorded frames per second are more likely to match the setting, but that setting didn't improve the accuracy for me.

This is probably a side effect of the software framework MoviePro uses - the iPhone prioritises quality over consistency. MoviePro needs a mode that records at exactly the frame rates required. This is needed if you want your iPhone or iPad to synchronize with other devices recording at the same time - be they cameras recording other angles of moments that might only happen once. If the high frame rate section is only going to be recorded using MoviePro is less of a problem - editing software will treat the 239.634 fps footage as if it is 240 fps and when you play it at the frame rate of your project, you'll get the slow motion you want.

Frame rate accuracy is also important when performers are working to music playback for sync slow motion for music videos. 

Talking of frame rates, professional movie makers need more specific frame rates: 23.976, 29.97 and their x2 and x3 multiples. To get better results, they also need shutter speed control. Footage shot at 25 fps is usually made from stills shot with a 1/50th second shutter speed (known as a shutter angle of 180° as it results in a shutter speed of twice the frame rate). That means footage shot at 2 fps should have a shutter speed of 1/4 of of a second.

As the data rate of 3072x1728 footage can be as high as 130 Mbps, it would be be great to have that same data rate available to lower resolutions (perhaps at higher frame rates). Recording as a Photo Jpeg medium (instead of H.264) 2560x1440 QuickTime movie would result in high quality footage with enough extra resolution for reframing and stabilzation.

Being extra picky, it would be good for the UI graphics to be scaled for the iPhone 6 Plus display, as some of the graphics is a little blocky if you take a closer look.

Conclusion

The fact that I'm asking for precise frame rate control, shutter angle control and audio encoding settings shows how professional this application already is. This application is great value. Buy it now and it will help your iPhone become a secret weapon on your next professional shoot.

MoviePro costs £2.99 and is available from the iTunes Store.

Creating Apple Store iOS App Previews using Final Cut Pro X

Thursday, 23 October 2014

For those iOS developers who want to provide more information to potential purchasers in the iOS app store, Apple suggest using video-based 'app previews.'

Apple have provided resources for developers who want to create app previews using iMovie 10.0.6 and Final Cut Pro X 10.1.3. 

New in OS X Yosemite is the ability to record what happens on an iOS 8 device attached to your Mac. Here's an excerpt from Apple's instructions:

Capture Screen Recordings with QuickTime Player

  1. Connect your iOS device to your Mac using a Lightning cable.
  2. Open QuickTime Player.
  3. Choose File > New Movie Recording.
  4. In the window that appears, select your iOS device as the Camera and Microphone
 input source.

AP-choose-iPhone-source

Once you use the Record button, perform the actions on your iOS device that demonstrate the features of the app, you save the recording on your Mac.

Final Cut Pro X app preview settings

There's a PDF of instructions for those new to Final Cut Pro on how to create new projects and which custom size to use for each app preview: 

  • iPhone 5s, iPhone 5c,
 iPod touch 5th generation: 640 x 1136 for portrait, 1136 x 640 for landscape
  • iPhone 6: 750 x 1334 for portrait, 1334 x 750 for landscape
  • iPad Air, iPad 4th generation, iPad mini with Retina display: 900 x 1200 for portrait, 1200 x 900 for landscape
  • iPhone 6 Plus 1080 x 1920 for portrait, 1920 x 1080 for landscape

App previews must be set to a frame rate of 30p.

11 free titles

As well as the short PDF guide Apple also provide a set of free title plugins (12.2MB ZIP) to provide useful information in overlays on top of screen recordings:

APtitles-in-browser

The ZIP includes installation instructions.

A new market?

For writer/editors, creating iOS app previews might become a marketable skill: "Sales for this app were low, but after using the services of AppPreview4D, everything changed!"

iMovie for OS X Yosemite: Final Cut Pro X for Yosemite clues

Thursday, 16 October 2014

As iMovie for OS X Mavericks is a full version of Final Cut Pro X with a consumer UI, the new version of iMovie for OS X Yosemite is relevant to those waiting for the next version of Final Cut.

iMovie for for OS X Yosemite (version 10.0.6) has a new user interface.

The old 10.0.0.5 UI:

iMovieMav

The new 10.0.6 UI:

iMovieYos

The old adjust controls:

iMovieMavAdj

The new adjust controls:

iMovieYosAdj

 

10.0.6 new features

  • Updated look for OS X Yosemite
  • New file export options including Custom H.264, ProRes and Audio Only
  • Share any video frame as an image
  • Email HD video with Mail Drop when signed into iCloud
  • Select a portion of a clip in the timeline by dragging across the bottom of a clip
  • Adjustments bar is always open for easy access to audio and video tools

For developers using iMovie to create app previews on the App Store:

  • Support for iPhone and iPad screen recording videos captured with QuickTime Player
  • 11 animated titles designed to showcase apps in action
  • Share option to easily export for the App Store

Version 10.0.6 will on run on any version of OS X before OS X Yosemite.

A short Apple developer document explaining how to use iMovie to create app previews. Ripple Training also have a video which shows the process, including iMovie's 'App Preview' mode.

As iMovie 10.0.6 requires OS X Yosemite, iMovie 10.0.5 is available for those who haven't upgraded. This means both online help systems are still available:

iMovie 10.0.5 help.

iMovie 10.0.6 help.

 

Although there are some new features to iMovie, the majority of the changes between 10.0.5 and 10.0.6 refresh the UI for OS X Yosemite. Not all the UI has been updated however. The Import Media dialogue box hasn't been updated (apart from its title bar):

importmediaMav

An unmentioned 10.0.6 improvement was first seen in Final Cut Pro X: the option to hide clips you've already imported.

New "App Preview" project type

Here are the icons for the 11 new animated titles designed to work for App previews:

APreview-Titles

Three have a yellow on-screen control for repositioning the title:

APreviewTitleOSC

These new titles are implemented as Motion 5.1.1 templates. The current version of Apple Motion is 5.1.2. The other Motion titles were created using an older version of Motion.

Export options

The new version of iMovie adds the ability to export the current project or clip as a ProRes (422) mov, H.264 .mp4 or audio only file (with a choice of AAC, MP3, AIFF or WAV formats).

As you drag on the custom H.264 quality slider, whose range is between 2 and 16 Mbps for 720p footage… 

export-custom

the estimated file size is updated:

export-custom-size

A feature that would be useful in Final Cut Pro X. You can also choose to export at lower resolutions using the pop-up: Options are 1920 x 1080, 1280 x 720, 960 x 540 and 854 x 480. The custom data rate range changes based on the resolution of the export.

If you are working in an App Preview project, a new App Preview share destination appears - H.264 mp4 with AAC Audio.

If you have imported 4K footage, you can export it (or a selected range of it) at full resolution in ProRes .mov or H.264 .mp4:

4k-clip-export

Remote control apps are dead, long live remote control

The iOS 8 - OS X Yosemite combination means that Apple will discontinue specialised remote control iOS applications. To replace them full iOS equivalent applications will be able to control their OS X counterparts.

Here's how this works with Keynote. Keynote on iOS can control Keynote presentations running on nearby OS X Yosemite Macs.

You first pair your iOS device with the Mac using a preference: 

Kpair-pref

Once linked you tap the 'iOS play' icon:

kphonestart

The presentation doesn't have to be in slideshow mode on the Mac:

k-before-control

Once the iOS device finds the Keynote app running on the Mac:

kphoneready

As each slide comes up in the presentation on the Mac, it appears on the iOS device. As well as going to previous and next slides, the iOS device can use a range of colours to mark up slides on the Mac screen. Sketching done on the iOS device:

kphonemarkingup

…appears on the Mac:

k-marked-up

This is the kind of two-way communication that would be very useful for iMovie and Final Cut Pro X users. Up until now, most remote control iOS apps have controlled Mac applications by simulating keypresses. Now useful information could be passed from the application running on the Mac to the iOS app. For example, the Mac could be displaying a project so that it fills the screen while the iOS app shows an inspector for the current clip.

Final Cut Pro X inside iMovie 10.0.6

It looks like the Final Cut parts of iMovie were created in August. There are no obvious hints about future X features hidden in iMovie. As before, a large proportion of iMovie's almost 3GB bulk are made of frameworks used in Final Cut Pro X. 

What does this mean? That the features for iMovie 10.0.6 were frozen by August; the weeks since then were used to fix bugs in iMovie for OS X Yosemite compatibility (and perhaps bugs in Yosemite for iMovie compatibility).

Skinning iMovie 10.0.7 (i.e. Final Cut Pro X 10.2)?

Classic Apple user interface design avoids Modes - states where only some tools, menu commands and user interface elements are available and when the effects of some tools change. It is interesting that with iMovie 10.0.6 Apple have added a third mode. As well as video editing and trailer making, the App Preview project type acts as a mode - changing which titles are available and making sure the resulting movie is the correct size.

It would be interesting if Apple added more project types. Two examples 'Media Logging' project and 'Producer Feedback' project. In fact, if Apple could add types of project, they could make the application skinning/project type mechanism available to third parties. Useful if you wanted to create a 'BBC News' project type, or a 'Real Estate' project type. As iMovie is the Final Cut Pro X underpinnings with a consumer friendly skin, perhaps these custom versions of iMovie could include a few features from Final Cut. Useful for large enterprise deployments of 'iMovie Pro X.'

Apple patent: Metadata generation from nearby devices

Tuesday, 29 July 2014

Today Apple was awarded a patent for a process where when data is created or saved on a device, the device detects nearby devices ('second devices') and offers possible metadata tag options that could be associated with the data:

Identifying the content can include identifying the content that has just been created (e.g., identifying a digital picture right after the picture is taken), or selecting from a list of content that was created when at least one of the second devices was in transmission range with the first device. In the latter case, each content file can be associated with a list of second devices that were present. The user of the first device can have the options of labeling the file with a particular second device or a group of second devices (e.g., multiple labels can be assigned to each file).

The content can have a variety of formats. For example, the content can be a text file (e.g., a text note), a data file (e.g., a spreadsheet), a multimedia file (e.g., a sound recording, a digital image, or a digital movie clip), or in any other format (e.g., a voice mail message, an entry in a data sheet, a record in the database, etc)

For OS X and iOS 8 users, the metadata would appear as tags associated with a file, calendar event, contact or note. For Pro Apps users the metadata would appear as keywords associated with stills, audio and video clips recorded on iOS, OS X and other devices.

Those controlling public devices such as iBeacons could also offer up useful metadata for those creating content in public spaces.

 

Apple job vacancy

Friday, 18 July 2014

On November 18, 2008 Apple added this job description to their website:

Video Editor Product Designer, Pro Apps

Apple’s Pro Apps Design Group is seeking a passionate video editor who understands the complexity of software product design. This person must possess a relentless attention to detail, a gifted eye for aesthetics and the ability to quickly grasp and distill highly complex matters.

The candidate will work closely with all designers, producers, engineers, and other editors to design the future of Pro Apps; high-visibility applications that are used daily by creative professionals working in post-production (examples include Final Cut Pro, Motion and Soundtrack Pro).

The designer will be responsible for researching, designing and prototyping new user experiences and features, creating design mockups, producing visual assets and writing behavioral documentation (required for proper design implementation).

The candidate must be a natural collaborator who prefers being creative in a team environment, a passionate customer advocate and be capable of crafting and designing simple solutions to complex design problems.

Qualifications:
-Minimum 5 years of experience as a video editor, with sound design/production, motion graphics, photography, and videography skills.
-Experienced creating or designing innovative and visually stunning user experiences for software, games, DVDs, video, or the web.
-Degree in film production, interaction design, human factors and/or visual design (or equivalent).
-An outstanding body of work demonstrated as a reel (film, TV, web examples) or design portfolio demonstrating the successful delivery of innovative video, motion graphics, and/or design.
-Understanding of Apple’s human interface design language and the ability to translate it into future designs of Apple’s professional applications.
-Exceptional understanding of fundamental design disciplines (typography, composition, information architecture, color and animation) and principals (affordance, clustering, consistency, usability, etc.).
-The ideal candidate is not afraid of a blank white board or blank screen.

Software Skills:
-Expert-level knowledge of editing, motion graphics, and finishing suites like FCP, Avid, Smoke, Luster, etc.
-Highly versed in graphic design tools such as Photoshop, Illustrator, Omnigraffle, etc.
-Complete mastery of the Mac OS X platform.
-Advanced knowledge of interaction prototyping tools such as Flash, Director and/or AfterEffects is a big plus.

The position was unfilled six months later in June 2009.

On June 3, 2014, Apple added this job decription to their jobs website:

Video Applications Product Designer, Pro Apps

Apple’s Professional Apps Design group is seeking a Video Applications Product Designer who has deep knowledge of the video editing space and workflow with a variety of video tools.

The Video Applications Product Designer will play a key role in the future of video applications. From brainstorming through implementation, the Video Applications Product Designer will work with members of the Video Applications design team, engineering, marketing, and QA groups. We are looking for an imaginative, resourceful and enthusiastic designer to help us continue to make products that blend ease of use with powerful feature sets all with an unsurpassed attention to detail.

Qualifications:
-The ideal candidate will have a deep understanding of non-linear video editing, workflow, audio and video finishing. The candidate should understand a wide breath of video editing workflows that range from consumers to professional editors. The candidate should be detailed oriented and able to visually express ideas and thoughts in a variety of ways. The candidate will be able to translate their years of post production experience into designs that create features and applications that exemplify Apple's commitment to it's users.
-Deep understanding of Apple’s human interface design language and of the Mac OSX, iPhone and iPad platforms
-Experience designing web, iOS or desktop application or features
-Outstanding written and verbal communication skills
-Knowledge of video editing, sound design or related disciplines
-Knowledge and experience use of competitive post production tools and applications 
-Experience creating multimedia projects or prototypes

Education / Experience:
-Four year degree or higher preferred 
-5 years experience post production or related fields 
-Experience with FCPX, iMovie, Compressor and Motion
-Knowledge of user-centered design principles
-Great written and verbal communication skills
-Excellent collaborative skills 
-Highly professional, with the ability to deliver solid work on tight schedules

Highlighting mine.

Applying for the job? Tell them Alex sent you!

 

Apple Awarded 'Second Screen' Patent

Tuesday, 24 June 2014

Today Apple was awarded U.S. patent 8,763,060:

A system and method for providing companion content on a device that downloads content associated with a media presentation playing on a media player and displays the downloaded content at times synchronized to time-offsets (from the start of the program) of the presentation by signals from the media player.

This is popularly known as 'Second Screen' media - information you receive on a small personal  device that acts in sync with media playing on a larger, sometimes shared screen.

The Apple method is that a media player (such as an Apple TV) broadcasts information that nearby devices (such as iPhones or iPads) can use to display relevant content. This first figure shows personal devices receiving a content URL and a time offset (from the start of the programme):

Apples-second-screen-patent

Some examples of what personal devices might do given in Apple's patent description include:

- "The current film playing is… Starring ActorName…"

- "Click for the ActorName fan club"

- "Read script of film"

- "View film storyboard"

- "Show closed captions" (would work for translated subtitles)

- Show advert relevant to programme or to personal device user (This is a primary idea in the patent description that says that this method would avoid bad product placement within a film by showing ads on nearby connected devices instead).

- "Like the shirt ActorName is wearing now? Click to buy it now"

- Act as media device remote control

Many people will point out that this isn't the kind of idea that should be patentable, and that there are many examples of prior art. I'm writing about this because this patent provides hints to possible future directions for Apple products and services.

Beyond Second Screens: HomeKit

Not mentioned in the patent description that this idea would work very well with OS X Yosemite and iOS 8 HomeKit integration. As well as affecting media playback and web browsing on hand-held devices with screens, this system could also control HomeKit managed devices.

Imagine allowing a horror film to turn off the lights in your home or even play scary sounds in nearby rooms! 

Apple TV and iOS

Thursday, 12 September 2013

UI grabs of the new Apple TV software have started to appear. They show a very iOS 7-like revamp. If they are genuine, it might be the first time Apple will imply that the Apple TV runs a version of iOS. This could presage iOS-style third-party (relatively) open app development and distribution for Apple TV.

  • Categories iOS

Your media anywhere

Thursday, 12 September 2013

Apple will be updating their Apple TV software next week. One expected improvement will be the ability for friends to play the media they paid for on their iTunes accounts on your Apple TV.

This is good news if you want to listen to your music or watch your TV shows and movies when you're away from home. Hotels with Apple TV devices in bedrooms will become that bit more attractive to people who've bought content on the iTunes Store. Eventually those who have use an HBO app on their Apple TV might be able to use that app and see that content on the other side of the world.

Rights to content could be based on Apple only allowing one log in at a time of an Apple ID to access media. ID could be confirmed by entering the password on a nearby iPhone or iPad, so that the foreign Apple TV wouldn't ever get access to Apple ID details.

Once any Apple TV can play your media, I hope Apple extend the feature so that any iOS device can play your media too.

  • Categories iOS

The next million movie editors

Thursday, 12 September 2013

On Tuesday Apple made some iPhone 5 and iOS 7 announcements.

As well as improving the most popular stills camera in the world, Apple are starting to focus more on supporting what are probably the most popular video cameras in the world.

Apple are making iMovie for iOS free for all new iOS devices from now on. When people start using their new iPhone, iPod Touch or iPad, there will be a prompt to download the iOS iLife and iWork apps (amongst others).

Apple will have sold 300 million iOS devices in the 13 months between September 2012 and October 2013.

If they sell the same number of devices over the next 13 months and 5% start using iMovie on iOS to edit their videos, there'll be 15 million more video editors in the world.

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