Today Mark Gurman wrote for Bloomberg: Apple Cuts Jobs in Siri, Vision Pro Immersive Video and Gaming Teams

Why is this good news? Mark specifically says that this change is about the internal Apple team making immersive video:

As part of the changes, [Apple is] reducing the size of a unit responsible for producing the device’s immersive video content

Immersive video has been a key selling point for the Vision Pro since its launch. But producing each 3D video requires multiple crews of Apple employees and contractors, and an episode in an immersive video series can cost several million dollars to film. Those expenses have strained the business given the limited number of active Vision Pro users.

The good news for third parties interested in making immersive video…

The company plans to produce a smaller number of videos in-house while encouraging third-party companies to develop content for the device.

I think Apple being too close to immersive video has prevented it being well adopted by third-parties.

For some reason, Apple thought that their taste and their standards should define the creative future of immersive video. That meant spending millions when tens of thousands would have been enough. That meant themselves making 7-12 bets a year instead of supporting others trying hundreds of experiments a year. Most would have failed, but the successes would define the future of how we tell stories.

Especially as every few years over the last 30 years creative people have discovered how to tell stories in non-flat media. They try things. They learn what practices from TV and film don’t work. I was involved in the previous big wave of discovery 10 years ago.

This isn’t a format failure or a product failure. This is Apple’s content policy failure. It seems this policy is dead.

It is time for Apple’s new immersive video content policy to be made clear.

After not seeming to have a clear go-to-market strategy for their creativity apps over the last 15 years…

Apple are looking for a manager to lead a team in Poland that focuses on the engagement, acquisition, and retention of Apple Creator Studio subscribers.

Responsibilities include:

• Developing ‘multi-year forward thinking growth plans and marketing campaigns in priority regions and customer segments’
• Designing ‘extended offers to drive both new customer acquisition and win back former customers’
• Identifying ‘creative and novel ways of structuring incentives and business models’

These plans will be put into practice by Apple teams in multiple ‘geos’ (such as EMEIA, Americas, and APAC).

Apple Creator Studio International Business Manager vacancy listing:
https://jobs.apple.com/en-us/details/200665395-6990 (archive.org link)

Instead of Apple’s ‘put out software, don’t show that you want people to try it’ policy since 2011, it looks like they are reverting to what they did in the 200os.

This team (amongst others) will develop marketing campaigns. Will consider specific offers to get new subscribers and attract former users. Will consider what will support the wider creator app ecosystem through Apple incentives and third-party business models.

Yesterday saw the appearance of an update to Final Cut Pro 12.3, Motion 6.3 and Compressor 5.3 alongside updates to most of the applications in the Apple Creator Studio service.

Apple’s press release.

Posts covering the news on Apple-friendly websites were only retreads of the press release: Cult of Mac, MacRumors, MacDailyNews, MacTech and 9To5Mac.

Iain Anderson wrote a detailed article for Pro Video Coalition about the Final Cut Pro for Mac and Final Cut Camera for iPhone updates based on actual use of the new versions with information not shared in the official press release.

Apple Documentation

Final Cut Pro

Final Cut Pro for Mac release notes

What’s new in Final Cut Pro for Mac

• Generate automatic subtitles
• Auto Mask in Final Cut Pro for Mac
• Match color between clips in the timeline in Final Cut Pro for Mac
• Detect and restore edits in Final Cut Pro for Mac
• Show a two-up display in the viewer in Final Cut Pro for Mac
• Send a video frame to Pixelmator Pro in Final Cut Pro for Mac

Updated list of keyboard shortcuts for Final Cut Pro for Mac:

• Detach Audio – Control-Shift-S
• Detect Edits – Shift-E
• Move selected connected clips up – Option-Up Arrow
• Move selected primary storyline clips to the left – Option-Left Arrow
• Move selected primary storyline clips to the right – Option-Right Arrow
• Move selected connected clips down – Option-Down Arrow
• Select all clips connected to the selected item – Control-Command-A
• Add Auto Mask – Control-Command-K
• Transcribe spoken words as subtitles – Shift-Command-S
• Show/Hide 2-Up When Trimming – Option-U

Final Cut Pro for Mac 12.3 User Guide

In Final Cut Pro 12.o documentation…

Apple Creator Studio is a service mark of Apple Inc.

In Final Cut Pro 12.3 documentation:

Apple Creator Studio, Apple Intelligence, Final Cut Camera, Image Playground, and Multi-Touch are trademarks of Apple Inc.

Final Cut Pro on Mac requires macOS 15.6 or later.

What’s new in Final Cut Pro for iPad

• Add captions automatically in Final Cut Pro for iPad
• Detect and restore edits in Final Cut Pro for iPad
• Detach audio from a video clip in Final Cut Pro for iPad

Updated list of keyboard shortcuts for Final Cut Pro for iPad:

• Detect Edits – Shift-E
• Split All – Shift-Command-B
• Raise Volume by 1 dB – Control-=
• Lower Volume by 1 dB – Control-Hyphen (-)
• Generate Captions – Shift-Command-S
• Detach Audio – Control-Shift-S
• Play Selection – /
• Position Mode – P
• Increase Clip Height – Shift-Command-=
• Decrease Clip Height – Shift-Command-Hyphen (-)

Final Cut Pro for iPad 3.3 User Guide

Final Cut Pro for iPad requires iPadOS 18.6 or later and an iPad, iPad Pro, or iPad Air with an Apple M1 chip or later, iPad (A16), or iPad mini (A17 Pro).

Apple Motion for Mac 6.3

Motion release notes

What’s new in Motion

• Distribute objects in the Timeline in Motion
• Import and work with SVG files into Motion
• Export a still image to Pixelmator Pro in Motion

Motion for Mac 6.3 User Guide

Motion 6.3 requires macOS 15.6 or later.

Apple Compressor for Mac  5.3

Compressor release notes

What’s new in Compressor

• View immersive metadata
• View and modify 360° and 180° video properties
• Anaglyph preview for stereoscopic video

The minimum system requirement for Compressor 5.3 is macOS Sequoia 15.6.

Final Cut Camera for iPhone 2.3

Final Cut Camera release notes

What’s new in Final Cut Camera

• Clean HDMI output (requires iPhone 17 Pro or later)
• ProRes 422 LT, 422 and 422 HQ recordings
• Disable digital zoom
• Improved access to individual clips on connected Mac

Final Cut Camera 2.3 User Guide

Final Cut Camera for iOS requires iPhone XS or later running iOS 18.6 or later, with some features requiring iOS 26 or iPhone 17 Pro.

Logic Pro

What’s new for Logic Pro for Mac 12.3

• Beat Breaker enhancements
• Granular sync in Alchemy and Sample Alchemy
• Flex enhancements
• Enhanced loop detection
• Chord ID improvements
• New Granular Alchemy sound pack
• New demo project ‘Shoulda Never’
• Follow Tempo & Pitch parameter for Apple Loops has been split into two parameters
• Grid lines on top of regions
• Change the slide mode to use Bass Players with other plug-ins
• Sync audio to a video hit point

What’s new in Logic Pro for iPad 3.3

Same as for Mac version plus

• New lessons
• MIDI note events Repeat command
• New commands in menu bar Help menu

Logic Pro for Mac 12.3 user guide
Logic Pro for iPad 3.3 user guide

Pixelmator Pro

Pixelmator Pro for Mac release notes
Pixelmator Pro for iPad release notes

What’s new in Pixelmator Pro on Mac
What’s new in Pixelmator Pro on iPad
(includes what was new since the introduction of Apple Creator Studio)

• Content Hub – subscription version only
• Generate an image from a text description in Pixelmator Pro on Mac
  Generate an image from a text description in Pixelmator Pro on iPad
  (using AI, available in Apple Creator Studio subscription versions only)
• Generate custom vector-based shapes in Pixelmator Pro on Mac
  Generate custom vector-based shapes in Pixelmator Pro on iPad
  (using AI, available in Apple Creator Studio subscription versions only)
• Roundtrip images used in Apple Keynote, Pages and Numbers

Pixelmator Pro for Mac requires macOS 26 or later.

Pixelmator Pro for iPad requires iPadOS 26 or later and an iPad, iPad Pro, or iPad Air with an Apple M1 chip or later, iPad (A16), or iPad mini (A17 Pro).

Keynote

What’s in new in Keynote 15.3 for Mac:

• New transitions and builds
• Create custom, editable shapes from a text description – for Apple Creator Studio subscribers
• Edit placed images in Pixelmator Pro, updates in presentation – for Apple Creator Studio subscribers

Apple Creator Studio

About Apple Creator Studio
Apple support document including how to subscribe, how to share your subscription with other family members, hardware and operating system requirements.

Apple’s rules for using the royalty free content that comes as part of an Apple Creator Studio subscription:

Content. Apple may make content available to you through the Service, or through the Creator Studio Apps, such as images, themes, templates, audio, video, and 3D assets, that is owned by Apple or by third parties (“Content”).

Title and intellectual property rights in and to Content displayed by or accessed through the Service or the Creator Studio Apps belong to the respective Content owner and may be protected by copyright or other intellectual property laws and treaties and may be subject to terms of use of the third party providing such Content.

Except as otherwise provided in this Agreement, the Apple Media Services Terms, the Additional Terms, or in the Service you may use Content on a royalty-free basis to create your own original projects for personal and commercial use.

You may not:
(i) republish, retransmit, reproduce, or otherwise use Content solely as standalone files outside of the Service or the Creator Studio Apps;
(ii) incorporate Content into a logo, corporate ID, trademark, or service mark;
(iii) use Content in a pornographic, defamatory, or otherwise unlawful manner, whether directly or in context or juxtaposition with other material or subject matter;
(iv) use Content for training, testing, or evaluating, any machine learning or artificial intelligence models, tools, algorithms, image generators, or other software programs.

Shows that the rules allow Apple to have different rules for third-party content that is displayed by or accessed through the Service or the Creator Studio Apps. Paves the way for Apple to add a third-party content store to Apple Creator Studio.

Apple Creator Studio news since the update

New Apple Creator Studio warning about it sending text prompts to Google Cloud – Apple Insider

Bug fix updates have been released for Keynote – to version 15.3.1 (on 4 August) and Logic Pro 12.3.1 (on 13 August).

Final Cut Pro, Motion and Compressor videos

These Final Cut Pro YouTube Creators uploaded videos within minutes of the update:

POST-PROfessionals
Final Cut Pro Can Finally GENERATE SUBTITLES! (12.3 Deep Dive) (25:41)
As the Apple feature only works in US English, the video shows how to make them in other languages.

Apple’s New Auto Mask Is Smarter Than You Think (19:31)
Auto Mask recognises people, cats, dogs, hair, sky, foliage. Pick some and the masks will automatically track them as they move. nNot just a demo. A detailed tutorial with useful tips.

Jenn Jager Pro Tutorials
HUGE updates for Final Cut Pro! (9:43)
FCP for iPad Update | AI Tools, New Workflows and More! (3:03)
Apple Motion Update! What’s in Version 6.3 (4:04)
New Titles, Generators and Effects for FCP 12.3 (23:54)
– recording of a stream discovering new Final Cut content

Dylan Bates • The Final Cut Bro
Final Cut Pro UPDATE 12.3 // It FINALLY Happened! (14:04)

Dylan John
Final Cut Pro 12.3 | Every New Feature in 3 Minutes (2:26)
Final Cut Pro 12.3 Is Here… And It’s Actually Good (13:28)

Brad West
Final Cut Pro 12.3 is Here! Everything You Need to Know! (14:33)

Ripple Training
Final Cut Pro 12.3 Deep Dive (22:15)
FCP for iPad 3.3 Deep Dive (8:21)

This creator who didn’t get Final Cut sent to them in advance, or took a little while to upload the video they prepared in advance:

Rafael Ludwig
You’re Gonna Want To Update for This ONE (8:06)

That’s seven Final Cut-focussed creators with a total of over 478,000 subscribers combined.

Color Grading Central
Did Final Cut Pro Just Crack AI Color Grading? (7:14)
Not just useful workflow tips, a proper review – including how the improved Color Match feature compares with Premiere and Resolve.

A colour grading creator with over 468,000 subscribers.

Videos uploaded since 1 July:

Matthew O’Brien
Apple Finally Did it! One 12.3 Feature That SAVES Final Cut Pro! (14:03)
9 Tips For Worry Free Updates to Final Cut Pro (9:52)

Dylan Bates • The Final Cut Bro
Apple Motion UPDATE 6.3 // Motion is So Much Better Now (7:12)
Final Cut Pro for iPad 3.3 is here! // Biggest Update Yet! (9:45)
5 Ways I am using the NEW Auto Mask tool in Final Cut Pro (10:57)
Everything you need to know about Automatic Subtitles in Final Cut Pro (16:51)
Final Cut Pro FINALLY Got THIS Feature! – Subtitles (0:42)
Everything new in FCP 12.3 as fast as possible – YouTube short
Add Automatic Subtitles in ANY Language to Final Cut Pro (3:30)
Final Cut Camera 2.3 is HERE! // Everything that’s new (3:31)

Dylan John
Final Cut Pro Just Made Teeth Whitening Embarrassingly Easy | No Plugins (2:26)
Try This SKIN SMOOTHING HACK in Final Cut Pro (No Plugins) (2:34)

Jenn Jager Pro Tutorials
Transform Appearances with FCP’s New Auto Mask! (10:01)

Brad West
Finally… Editable AUTOMATIC CAPTIONS / SUBTITLES in Final Cut Pro (14:33)
5 PRACTICAL Ways to Use the NEW Auto Masks in Final Cut Pro 12.3 (13:36)

Stupid Raisins YouTube Shorts:
Final Cut Pro Auto Captions Are More Powerful Than You Think (Tricks You Should Know #26)
Swap Clips in Final Cut Pro Without Dragging (Tricks You Should Know #27)

Simon Ubsdell
NEW Distribute Layers Feature in Apple Motion (1:16)
NEW SVG Import in Apple Motion (1:05)
NEW Export to Pixelmator Feature for Apple Motion (0:27)

Stephen Robles – Instagram
Two new features in Final Cut Pro 12.3

Dana Itani – Instagram
I actually couldn’t believe my eyes when I saw how fast (Auto Mask feature) (0:49)

SlatePad
Everything New in Final Cut Pro 3.3 for iPad (13:36)

Mattia Antonelli – Italian – Auto-dubbed to your language
APPLE CHANGES FINAL CUT PRO! Here’s what’s NEW (7:29)

I discovered an unreported feature in Final Cut Pro 12.3.

If you have multiple titles selected, and you go to the inspector, if the same parameter is shared across all the titles and you change its value, then the parameter value is changed for all the titles. Previously only one of the selected titles would change.

A feature probably added to improve the new subtitle workflow.

Logic Pro videos

Why Logic Pro Rules (135K subscribers)
Logic Pro 12.3 Update: Here’s What’s New! (16:48)

imamusicmogul (371K subscribers)
Logic Pro 12.3 adds something we’ve all wanted and more… (7:03)

Pete Johns – Studio Live Today (158K subscribers)
NEW UPDATE! | Logic Pro for iPad 3.3 (13:08)
UPDATES! | Logic Pro & Apple Creator Studio (1:13:41)
– Livestream recording

The GarageBand Guide (180K subscribers)
Apple Just Added These FREE Sounds To Logic Pro (8:00)

Videos uploaded after launch:

Catherall Audio
Logic Pro 12.3 Update (10:56)

Beat Making Basics
THIS NEW LOGIC PRO 12.3 UPDATE IS NICE!! (10:27)
LOGIC PRO 12.3 UPDATE – THIS BEAT BREAKER PLUGIN IS INSANE! (13:35)

Verysickbeats
Logic Pro 12.3’s Chord ID Got ‘Enhanced’… I Tested It (6:50)

MusicTechHelpGuy
Logic Pro 12.3 Update: Everything NEW in Beat Breaker! (15:34)
Logic Pro 12.3 Update: Grid Lines ON TOP OF Regions! (4:47)

Jono Buchanan Music
Logic Pro: Beat Breaker 12.3 update – whats new ? (17:13)
Actually explaining the feature from first principles.

Pete Johns – Studio Live Today
Beat Breaker is RAD! | Logic Pro for iPad (10:26)
Granular Alchemy | NEW Sound Pack in Logic Pro for iPad (9:20)

Pixelmator Pro video

Joseph Slinker (18K subscribers)
Pixelmator Pro now touches EVERYTHING (16:48)

Joseph shows that AI can create vector shapes and coloured graphics. Motion 6.3 can now import these SVG graphics.

Pages/Keynote/Numbers video

macmostvideo (505K subscribers)
New In Apple Creator Studio: AI Shapes (8:13)

Shows how Pages 15.3 – the Apple Creator Studio version – can create vector-based shapes using AI. Which can be ungrouped and edited in Pages. These shapes can also be generated using the ACS subscriber versions of Keynote and Numbers. Once created, these shapes can be used in Pages and Numbers.

NAB Show took place in Las Vegas in April. It is one of the two world-scale annual TV post production trade shows. According to reports from the event, Final Cut Pro and Apple Creator Studio were hard to find. Where might we see them next?

In the early 2000s Apple had a big presence at NAB, spending time and money on a large stand (‘booth’ in American English). They sent many staff and put on big events. These activities aimed to sell the use of Mac in post production. Saying that their hardware was best for running all NLEs. Especially Final Cut Pro 1, 2, 3, 4, 4.5 etc.

This was until 2007. Apple dropped out of NAB in 2008. No stand, no public events. Their attendance became more subtle. In the years following, Apple staff would still go for research, networking and sales reasons. But the attendance wouldn’t be public.

One exception was 2011, when they took over a third-party event happening at the same time as NAB to launch Final Cut Pro X.

In the 2010s, if you visited NAB and found yourself talking to a well-informed technologist or video person, you might notice that their badge was turned so you couldn’t see who they worked for. That is how Apple staff walked the halls.

Apple did fund events that happened in Las Vegas at the same time as NAB, but often the funding condition was that any event couldn’t be promoted as being put on by or presented by Apple, just ‘supported by Apple.’ Sometimes.

So, TV and film editors got used to Apple not being involved in NAB. That Apple weren’t interested promoting Final Cut Pro to them. In contrast, they learned to expect big announcements at the event every year – from other NLE makers.

Over the last decade, Blackmagic Design usually makes hardware and software announcements the week before NAB. They pay for a big stand where people can find out more and network with Blackmagic staff. Avid and Adobe announce features coming to their products around NAB time too.

Final Cut Pro has had feature updates a few times in the month before NAB in the last ten years – in 2018, 2019, 2022 and 2025, but Final Cut releases march to a different drum than the NAB-focussed NLEs.

It seems then that NAB is even less important to Apple’s Pro Apps team than ever. But now that their apps are included in the new Apple Creator Studio service, what could change? There was no change in policy when it came to NAB this year.

Apple did ‘partner with’ event and training company FMC to fund six sessions at Post|Production World at NAB. Seeing as we haven’t seen pictures of packed training rooms, we don’t know how many people attended.

VidCon 2026

If Apple Creator Studio is aimed at creators, then VidCon in late June would be a good fit. That depends on Apple to changing their policy on how publicly they support the use of their apps.

VidCon is an annual event for content creators that has taken place in or around Los Angeles since 2010. It is marketed as ‘the world’s largest celebration of digital culture & its creators in real life.’

What was for YouTubers, is now also for all sorts of influencers.

Why should Apple focus more on VidCon 2026? Mashable reported in 2025 that Final Cut Pro is the creator ‘editing software of choice’:

At VidCon 2025, it’s all about Final Cut Pro. For Apple users who shoot and edit their own content, this Mac video editing software is indispensable. So far, it’s the single most-recommended product we’ve encountered in conversations with creators.

At the very least, Apple staff should walk the show floor, arrange meetings and perhaps even make deals. But what more could they do?

Final Cut Pro, Motion and Compressor updates for creators?

Final Cut Pro, Motion and Compressor are some of the many applications included in Apple’s new Creator Studio service. VidCon would be a great opportunity to show how they are newly committed to creators.

That would mean Apple-branded VidCon 2026 sessions and events. As well as covering Apple Creator Studio they could promote Apple hardware and relevant announcements at Apple WWDC 2026 (which happens 8-12 June).

Ideally, these activities would be accompanied by updates to Apple Creator Studio apps that are relevant to attendees. Not features for TV shows, film productions or high-end advertising campaigns.

A feature update in June would also continue to establish a new frequency to encourage current and future members of the ACS service.

In recent years the Pro Apps team have only been able to share their vision through the features they choose to add to their apps. With the advent of Apple Creator Studio long-standing Pro Apps users are hoping for changes: In the nature of the updates, the frequency of those updates and whether Apple start actively marketing these apps.

I’m looking forward to more clues from Apple.

We were lucky to get one of the first Macintoshes to arrive in the UK. In May 1984. I suspect it was in the very first batch – along with Stephen Fry’s.

In those days it arrived with free applications (as they were called in those days). One of which was MacPaint.

I still have the very first artwork I made on a Mac: a disc label for a backup copy of MacPaint. It was printed on a Wide ImageWriter.

Here it is on the disc alongside the mouse I used to create it:

Tomorrow sees Apple’s Autumn 2025 announcements. There’s a chance that Final Cut Pro and Apple Motion will benefit from new features in the iPhone 17 series of phones.

Every time Apple add new video features to the iPhone, Final Cut Pro – and sometimes Apple Motion – gets updated to support the new feature.

Mark Gurman says that the iPhone 17 series will have simultaneous recording on both front and rear cameras. This feature has been available for years using third-party apps, but now Apple is blessing this idea for their apps.

Another rumour says that the standard Camera app will be simplified. If both these things come to pass, it is likely that simultaneous recording will come to Apple’s Final Cut Camera app.

Logically, users will get a two angle multicam clip (if the iPhone is the only device recording) in the Photos app.

Multicam clips hold more than one view of what is happening. In Final Cut Pro you can choose where to switch angles. When to show one clip or another.

Will Apple will add multicam clip editing to the Photos app along with Clips and iMovie for iPhone?

Also, what if you want to show both clips at the same time? That is a common way of working with simultaneous video on TV and in social video.

If I wanted to popularise this new iPhone feature I would want a way for designers (both within Apple and third parties like me) to be able to build tools that can work with both angles at the same time.

How? Apple Motion already can be used to build tools for Final Cut Pro: Text titles, effects that can be applied to clips, generators for making media and transitions.

I suggest that Apple should update Motion so the tools it makes can work with multicam clips.

At the very least, if there is a new video feature coming to iPhone 17, iMovie and Final Cut Pro will be updated.