Business Insider reports that Apple are testing a voicemail transcription service that might debut in iOS 10:
iCloud Voicemail can relay information about where you are and why you can’t pick up the phone to certain people. But the coolest feature of the service is that Siri will transcribe any incoming voicemails, just like it does with anything else you say to it.
Multiple Apple employees are currently testing iCloud Voicemail. Business Insider understands that if the service works reliably enough then it is currently scheduled to be launched in 2016, presumably with the iOS 10 mobile operating system.
Cloud-based transcription would also be very useful for video editing.
Once Siri for OS X can transcribe audio, I’ll point it to a few TB of video clips to add some useful metadata for editing!
If clips already have fully transcribed text included as metadata before being imported into Final Cut, features that search, change or display that metadata won’t require patent licences associated with working with scripts in editing software.Read more
As the UK’s publically funded broadcaster, the BBC is not allowed to endorse any specific product or service, either on air or in third-party publicity. That means that companies that make the tools that the BBC uses cannot get quotes from BBC members of staff that speak for the whole of the organisation.
This is true of Apple and the BBC’s use of Final Cut Pro X. In a big story from last year concerning the use of Final Cut in news acquisition first reported on fcp.co, there were no official quotes that represented the BBC.
This was true of the BBC when Final Cut Pro 5, 6 and 7 were being increasingly used.
Although that there are rumours that Final Cut Pro X is being taught to everyone in the BBC but experienced editors, all we have on record are a few news stories and mentions of Final Cut by staff and freelancers in social media. Interestingly for those interested in the progress of Final Cut in the BBC, Twitter is a public social media platform where people who work there have bios that state that their opinions aren’t official policy of the BBC.
I’ve started a collection of public tweets on the subject of the BBC and Final Cut Pro X – mostly by people who work for the BBC.
It seems that X is being widely used in News, but there is little evidence of it spreading to BBC Drama. This might change once new production companies not brought up in the Avid tradition are commissioned to make shows and films for the BBC. This might be how X started being being used in BBC Sport.
Given the limitations of BBC endorsements, I hope others create similar collections for other NLEs.
The big effects-heavy launch trailer for Angry Birds 2 came out yesterday. Like some high-end TV commercials and music videos made in London, much of the post production was done using Final Cut Pro X. This is true of big commercials for Perrier and Sony as well as this high profile campaign for Sport England.
As elsewhere in the world of post, in London using Final Cut Pro X is seen as not being “the professional’s choice.” The irony is that some of the established big post companies who have been working on X jobs for many months may not have realised they are already working with it.
In many cases during big productions, Final Cut Pro X is used during the shoot, the edit, for temporary effects and audio mix. The quality is been good enough to pass to production companies, advertising agencies and the to client for approval.
Once the offline is signed off, various companies work on VFX, the grade, the audio mix and the final online. As long as each company gets the correct materials turned over to them, it makes no difference if the offline was done in Avid, Premiere, Final Cut Pro X or iMovie.
This might be one of the reasons why people say “I don’t know anyone who works with Final Cut Pro X.”
Once the speed and quality of offlines done using Final Cut Pro X becomes better known, there’s a chance that some specialist companies will suddenly announce that they work well with content prepared using Final Cut: “We’ve worked on Final Cut Pro X jobs since 2014, come and work with us.”
From yesterday’s Facebook Q2 results analyst telephone conference as transcribed by Seeking Alpha:
Mark Zuckerberg: …if you go back 10 years, most of how people communicated and shared was text. We are going through a period where now it’s mostly visual and photos. We are entering into a period where that’s going to increasingly be primarily video, and we’re seeing huge growth there.
Chief Operating Officer Sheryl Sandberg: So over 1 million SMBs (Small and medium-sized busiensses) have posted a video on Facebook, which is pretty amazing, because I doubt 1 million SMBs have ever run what is a video or TV ad.
What tools will these millions of business owners and Facebook users be using to make their Facebook videos? Facebook and Google favour online applications. Adobe, Apple and Avid will promote mobile apps and computer applications.
As the market expects video tools to be free or almost free, price won’t be a differentiator – maybe features won’t be a differentiator. It’ll come down to the user interface. The editing metaphors that win the mass consumer battle will the basis of future editing UIs for everyone.
Frequency of words in the analyst call:
New on the Mac App Store: KeyflowPro from Malgn Technology. fcp.co has the story:
The problem with MAMs or Media Asset Management systems was that they were expensive and required a lot of hardware to service them. Not anymore. The newly launched KeyFlow Pro is $299 and can run on a MacBook Pro. A very interesting new app.
Up until now, the use of MAMs in video editing has been only for large installations who can afford the installation and support of such a project.
KeyFlow Pro has jut been released and is set to change all of that. For just $299, any user who needs their video files cataloging and organising can run a MAM that has been designed to work on a Mac and of course integrate with Final Cut Pro X.
Some will recognise elements of other media asset managers, but its integration with Final Cut Pro X metadata opens up other opportunities.
Keywords flow in and out of KeyFlow Pro. Keywords added to footage and stills in KeyflowPro are applied as keywords to clips in Final Cut. You can also share directly from a Final Cut timeline into a KeyflowPro library. As well as the movie file, you have the option to include the X XML version of the timeline as well. The metadata added in Final Cut also appears associated with the shared movie in KeyFlow Pro.
As well as being a very interesting product today, version 1 points the way to future possibilities:
Peter Wiggins, the power behind fcp.co * – the best independent Final Cut Pro X website and plugin makers Idustrial Revolution is the latest guest in the new ‘Lunch with Philip and Greg’ video podcast:
Peter Wiggins [38:46]: A year after Final Cut Pro X came out, I compared it to a Forumla 1 racing car. It could go very fast, but it couldn’t turn left. They invented a chassis that can go very fast. What they’ve done in the four years they’ve built the thing up so it can go really fast. Yes you can come off at the corner – there are gotchas – but compared with the other NLEs, they’ve put a turbocharger on, trying to make their old one go faster, but there’s a limit and it won’t go any faster.
* – when I first discovered this site in 2011, I was surprised that Colombia was a big enough market to host a Final Cut website. Oops.