Helping people consider alternatives

FiveThirtyEightScience on why it is hard to convince people of things if they’ve already decided.

You have to be sure before you destroy what you already know and substitute it with something new


Simply exposing people to more information doesn’t help.


If you want someone to accept information that contradicts what they already know, you have to find a story they can buy into. That requires bridging the narrative they’ve already constructed to a new one that is both true and allows them to remain the kind of person they believe themselves to be.

A concept to bear in mind before you get into debates on NLEs and workflows!

21st August 2015

Amsterdam Supermeet 2015

24th August 2015

4DX Cinema: Turning movies into rides