The big effects-heavy launch trailer for Angry Birds 2 came out yesterday. Like some high-end TV commercials and music videos made in London, much of the post production was done using Final Cut Pro X. This is true of big commercials for Perrier and Sony as well as this high profile campaign for Sport England.

As elsewhere in the world of post, in London using Final Cut Pro X is seen as not being “the professional’s choice.” The irony is that some of the established big post companies who have been working on X jobs for many months may not have realised they are already working with it.

In many cases during big productions, Final Cut Pro X is used during the shoot, the edit, for temporary effects and audio mix. The quality is been good enough to pass to production companies, advertising agencies and the to client for approval.

Once the offline is signed off, various companies work on VFX, the grade, the audio mix and the final online. As long as each company gets the correct materials turned over to them, it makes no difference if the offline was done in Avid, Premiere, Final Cut Pro X or iMovie.

This might be one of the reasons why people say “I don’t know anyone who works with Final Cut Pro X.”

Once the speed and quality of offlines done using Final Cut Pro X becomes better known, there’s a chance that some specialist companies will suddenly announce that they work well with content prepared using Final Cut: “We’ve worked on Final Cut Pro X jobs since 2014, come and work with us.”