As well as improving the most popular stills camera in the world, Apple are starting to focus more on supporting what are probably the most popular video cameras in the world.

Apple are making iMovie for iOS free for all new iOS devices from now on. When people start using their new iPhone, iPod Touch or iPad, there will be a prompt to download the iOS iLife and iWork apps (amongst others).

Apple will have sold 300 million iOS devices in the 13 months between September 2012 and October 2013.

If they sell the same number of devices over the next 13 months and 5% start using iMovie on iOS to edit their videos, there’ll be 15 million more video editors in the world.