Latest Posts

BlogSolution to vertical video ‘problem’ – but what about T videos?Monday, August 17 2015

Allen Murabayashi writing on PetaPixel:

It’s clear that vertical video isn’t going away. Mobile-native content rules the day on mobile devices. But for people who want to shoot horizontally while holding vertically, there is a simple fix that manufacturers could make: Allow the camera to shoot horizontally in the vertical orientation by taking advantage of the fact that the sensor is more than large enough to accommodate this.

The 8-megapixel iPhone6 camera has a pixel dimension of 3264 x 2448. Full HD video is 1920 x 1080, and 720P (which is more than adequate) is an even smaller size of 1280 x 720. A virtual switch on the camera app could switch orientations without having to hold the phone any differently.

Another solution would be to make phone sensors square. In the case of Apple, imagine if the next version of the iPhone camera didn’t have any more pixels (unlikely), the same number of pixels in the current 3264×2448 sensor would result in a 2826 square sensor – good enough for oversampled and software steadied footage for both vertical and horizontal video.


In the 2006 film Children of Men, their vision of the future London buses had video based advertising on their sides.

At the moment UK print designers have the opportunity to design bus adverts that have both horizontal and vertical aspect ratios at the same time. From bus ad booking agency TransportMedia:

Bus T-side advertising is the most premium standard of bus side advertising. The additional coverage on the bus space allows the advertiser more creative space and a more eye-catching ad to the consumer and provides instantly noticeable publicity on the high street.

Maybe one day filmmakers it will be have to make T-video versions of commercials and other videos.

Read more
BlogApple presenting at FCP EXPO in Amsterdam in SeptemberMonday, August 17 2015 has linked to an announcement from Soho Editors that they are hosting an ‘FCP EXPO’ in Amsterdam during IBC on September 12th and 13th:

Each day will start with a presentation from Apple marketing on Final Cut Pro X, followed by expert presentations and exhibits from Soho Editors, FCPWORKS and our partners with a special emphasis on multi user installations and workflows.

We will be showcasing the latest software, products, workflows, case histories and third party partner solutions.

If you work in broadcast, feature film, corporate or educational media institutions, this is the place to learn more.

Interesting that Apple once again are appearing in public presenting Final Cut Pro X to professionals. It seems that after the March LA event, the FCPWORKS NAB 2015 suite and their presentation as part of the 2015 FCPX Creative Summit, nothing bad happened.

If Apple don’t instigate heavy security on those with cameraphones ane computers, that’ll be another sign that they are lightening up – although previous restrictions were probably due to footage rights issues.

Another sign that Apple’s Pro Apps marketing is able to engage more with the wider community than before.

I wonder what they’ll do next?

Read more
BlogHow non-pros see Final Cut Pro XSunday, August 16 2015

As most video editing applications are bought by non-professionals, developers need to consider their needs.

When I say ‘non-professionals’ I mean people that don’t say that a good proportion of their income comes from being a video editor – even if they use video editing to tell stories.

To get some perspective on how others see Final Cut Pro X, Adobe Premiere and iMovie, here are a couple of YouTube videos.

In the first GeekaWhat compares NLEs from the point of view of someone who makes gameplay videos. Although the visuals aren’t relevent, what he says is interesting:

I get a lot of requests for videos like this: “What is the best video editing software if you are an aspiring gaming YouTuber” […]

Final Cut Pro X is probably the easiest to learn with an iMovie-type feel and with all the added functionality of the higher end – for $200 it should have all that you need.

That’s just his first point of measurement: the UI. Listen in for much more.

In the second, Gabrielle Marie shows YouTubers the difference between iMovie and Final Cut Pro X, and at what stage they should buy Final Cut.

Remember that as well as Adobe, Avid and Apple paying attention to Twitter and Facebook editing communities, they should also be watching Instagram, Snapchat (Stories) and YouTube to see how the next generation see their software.

Read more
BlogMany editors would be happy with a Mac version of new Lenovo notebookFriday, August 14 2015

At SIGGRAPH this week, Lenovo previewed an interesting notebook they describe as a ‘Mobile Workstation’ AnandTech reports:

Lenovo will offer the new P series with up to 64 GB of DDR4 memory […] Also part of the new Xeon will be Thunderbolt 3, and both models have this connectivity.


There is also up to 1 TB of PCIe SSD storage available, and up to a 2 TB hard drive. In addition to the Thunderbolt, there will also be HDMI 1.4, mini DisplayPort 1.2, ExpressCard, SDXC, and of course what workstation would not have Gigabit Ethernet, so the P Series has this as well.


Other than the larger display, the P70 can also be had with a DVD-RW drive, but hopefully but the time it launches they will at least offer Blu-ray as an option.

Speaking of the displays, Lenovo has packed some pretty impressive sounding displays into both models. The P series will offer a 1920x1080p as the base, with optional touch, and there is also a UHD 3840×2160 IPS offering as well.

Looks like a great specification for a new MacBook Pro for mobile editors.

The CPUs these computers will use are the newly announced mobile versions of the Xeon chips used to power late 2013 Mac Pros.

Thunderbolt 3 was announced in June. It offers 40 Gbps and more power for peripherals.

Read more
BlogApple’s Final Cut Pro X timecode overlays experimentThursday, August 13 2015

For many years Final Cut users have been asking Apple for an overlay layer that shows the timecode of clips at the play head. Chris Hocking of LateNite Films tweeted some evidence of some Apple experimentation:

You can only enable Guards in Final Cut by accessing the Debug preferences.

If you want to risk modifying your copy of Final Cut Pro X to make the hidden debug preferences visible, follow the instructions on Chris Hocking’s blog post, or watch my YouTube video showing how it’s done.

Read more
BlogCloud-based DCP service: What next?Wednesday, August 12 2015

Here’s an interesting service for editors who need to create a Digital Cinema Package for distribution.


Drop Apple ProRes or other video files into your Dropbox folder and automatically create DCPs!

After you install the application, a special AutoDCP folder appears beneath the Apps folder within your Dropbox folder.  This folder can be managed and shared just like any other Dropbox folder.  And AutoDCP works anywhere Dropbox works including Mac, PC and Linux platforms.

Simply drag your video files (such as Apple ProRes files) into the AutoDCP folder and the application makes DCPs automatically!

Two service levels to meet your needs

Our expedited service utilizes a dedicated machine and begins creating your DCP immediately. Our economy service uses system resources as available to save you money.

Having someone else’s hardware and software providing post services could be very useful.

For example, imagine a service that would take all the footage in a Final Cut Pro X timeline or event and use audio recognition technology to generate a new Final Cut library that has the same clips but with metadata added so that all spoken dialogue appears as text in Favorite titles.

Read more